Provide input to develope marketing campaign & promotion program, which bases on brand positioning.
Strictly follow up execution with vendor & make alignment with related stake-holder to ensure marketing campaign and promotion program on time & in quality.
Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance. Evaluate effectiveness of promotion program & propose solution/area to improve.
Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution/area to improve if issue happens.
Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
Review complaints and propose solutions relating to assigned products.
Collect, compile, verify data of internal sales, retailer audit, product/promotion performance, customer/consumer feedback & behavior and make report to relevant managers.
Ensure document/record of approval for all execution activities
Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend inline with budget plan.
Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.e. eDM, Facebook post, website content, detailing Aids, consumer leaflet... which are in line with product positioning.
Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation
Provide information in forecasting market's product demand, identify potential supply issues, and develop contingency plans.
Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
Requirement:
Relevant experience in assistant brand manager role in the MNC FMCG/ Technology/ Retail/ Healthcare industry
At least 1-2 years at the administration or brand executive level
Prior experience in marketing, accounting, digital agency, project management is preferable
Comprehensive industry knowledge
Good time and project management
Basic understanding of financial and data analysis
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
