This is full-time (exempt) position requiring regular evening and weekend work to cover PSO concerts and events. Salary is commensurate with experience; benefits include health insurance and paid vacation.
4 Year Degree
The Director of Marketing will work in tandem with the sales, communications, artistic, and development departments to create and implement a comprehensive marketing plan designed to efficiently increase ticket sales while promoting a positive brand and identity for the Princeton Symphony Orchestra. This position reports to the Executive Director.
Looking for a dynamic, analytical marketing professional with proven leadership experience to join the PSO’s 10-person administrative team. A terrific opportunity for a performing arts-minded professional desiring to make significant contributions to a stable and thriving regional orchestra with an important role as a major cultural institution in the Central New Jersey Region.
ESSENTIAL JOB FUNCTIONS
Develop and manage short and long-term paid marketing strategies designed to meet specific sales targets and analytic goals.
Set and adhere to a forward-looking marketing budget guided by analytics.
Interpret sales data and digital analytics to establish ROI and marketing benchmarks.
Direct all print, digital, and program book advertising campaigns.
Generate regular marketing impact reports.
Initiate and manage direct mail and email marketing campaigns.
Work with Patron Services team to create surveys, and analyze results.
Manage grassroots marketing which involves display tables, signage, and giveaways at all PSO and select community and chamber of commerce events.
Oversee social media advertising and boosted posts across all available channels.
Take photos, edit and curate images for print and online use
Supervise advertising design process, maintaining visual branding in all marketing materials.
In-person staffing of live events throughout the season.
Able to travel to/from multiple venues.
Capable of assisting with set-up; able to lift 25 lbs.
Other duties as assigned.
Bachelor’s degree, with a minimum of 5 years of related experience.
Strong written and verbal communication skills, including excellent editing and proofing abilities.
Superb organizational skills, attention to detail, project management skills, and the ability to plan, prioritize, and handle multiple deadlines.
Experience in all areas of marketing, particularly paid print/digital advertising including Google Ads, direct mail, broadcast outlets, and email systems.
Excellent technology and computer skills with database experience.
Strong background and affinity for interpreting sales/marketing analytics.
Comfortable negotiating print and online ad rates, direct mail, and other marketing costs.
Budget-minded, with the ability to construct marketing plans in conjunction with the sales department
Social media expertise, particularly with Facebook, Twitter, Instagram, and LinkedIn.
Evidence of strong editing and layout skills.
Proven photographic and videography skills and photo/video editing experience.
Flexibility to work outside normal office hours at concerts and events.
Must have a valid driver’s license, reliable transportation, and a clean driving record.
Patron Manager/Salesforce experience.
Experience in arts administration preferred.
Experience working for a non-profit and/or performing arts organization.
Knowledge of and passion for classical music/orchestral repertoire.
The Princeton Symphony Orchestra (PSO), widely regarded as one of the New Jersey’s finest arts organizations, is a highly successful, professional, per-service orchestra. The PSO presents a six-program classical series at Richardson Auditorium in Princeton as well as pops, holiday, and education concerts, a chamber music series throughout Central New Jersey, a series of lectures and events for the community, and robust education programs reaching over 10,000 students annually. This is an exciting time of growth for the PSO: the organization has recently merged with the Princeton Festival, a June performing arts festival, and in 2020, began a new partnership with the Youth Orchestra of Central Jersey (YOCJ).
The PSO has proudly remained vital throughout the pandemic, delivering much of our standard programming virtually while also exploring new initiatives.