Oversees the assigned athletics departments and/or operations. Works closely with other external team members to maintain communication and develop marketing strategies for ticket sales, fundraising, merchandise sales, and event attendance while maintaining a philosophy of revenue generation through positive customer service and engagement. Responsible for overseeing the day-to-day operations of The Owls Fund annual giving campaign, including the management of direct reports. Oversees the development and implementation of the strategic revenue initiatives of the Athletics annual giving campaign to include annual events. Initiates donor-related activities, events, and programs focused on annual fund giving with annual goals, to include increased giving, donor base growth, donor retention and student-athlete alumni engagement and giving. Identifies, cultivates and solicits annual fund prospects at all levels, with a focus on prospects at the $1,000 level and above. Identifies major gift prospects for the Kennesaw State University Athletic Association (KSUAA). Oversees the staff and directs the efforts of the marketing and fans experience department to ensure quality fan experience and growth in attendance. Leads the Ticketing office, staff, and sales team to formulate and execute action plans to increase ticket revenues via proactive solicitations for season, group and individual ticket sales, upselling individual tickets to season or partial season plans. Compiles, prepares and presents regularly scheduled Key Performance Indicator (KPI) Reports and business plans on areas within oversight which includes marketing, ticketing (operations and sales), The Owls Fund, and serves as an athletics liaison to University Trademark Licensing. 

Required Experience

Seven (7) years of experience related to position

Preferred Experience
Marketing and digital advertising experience
Development and/or Sales Experience
Previous experience in Paciolan Ticketing Software, Salesforce, Raiser's Edge, or other CRM system
Annual Fund Experience

Additional Preferred Qualifications
Familiarity with Adobe Creative suite
Knowledge of NCAA rules and regulations

Preferred Educational Qualifications
Master's Degree from an accredited institution of higher education

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