Program Manager, External Affairs & Communications
Location: New York, New York
Internal Number: 536087
Job Type: Officer of Administration
End Date if Temporary:
Hours Per Week: 35
Salary Range: $68,000-$75,000
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Reporting to the Associate Director, External Affairs & Communications, Graduate Programs in Sustainability Management and Sustainability Science, the incumbent will assist with all components of external affairs and communications for the M.S. in Sustainability Management and M.S. in Sustainability Science graduate program, as well as the associated Professional Certification Programs. The work encompasses aspects of student recruitment, marketing, communications, professional development (conferences include recruitment as well as potential employers), co-curricular programming (advisory board, alumni panels), and the coordination of miscellaneous curriculum items (Capstone Workshop, etc.)
Working closely with the Associate Director, External Affairs & Communications, the incumbent, will assist with strategic student recruitment throughout the ???funnel??? (from prospects to submits to admits to commits). The incumbent will be responsible for assisting with multi-channel marketing campaigns and initiatives seeking to optimize user engagement and responsiveness (leads). Using data and creative storytelling, the incumbent will assist with results-focused communication campaigns across digital advertising, email, and social media. These activities include, but are not limited to, shaping and managing digital advertising campaigns; connecting with prospects/students about the graduate programs or their application status (e.g., encouraging application or deposit submission) through group meetings, virtual or on-campus events/panels, telephone conversations, emails, and social media; producing online written (e.g. blogs), photographic, and video content for websites; and conducting outreach to employers, colleges, and universities. The incumbent will assist with measuring and reporting on the performance of student recruitment activity.
Under the supervision of the Associate Director, External Affairs & Communications, the incumbent is responsible for assisting in the development of sustainability-focused professional development events for the M.S. in Sustainability Management and M.S. in Sustainability Science graduate programs??? students and alumni, which supplements the career services of the School of Professional Studies and the Columbia Climate School. This programming may include hosting or attending networking events and panel discussions.
With guidance from the Associate Director and Academic Program Directors, the incumbent will also contribute to the development of programming and assist operations for the M.S. in Sustainability Management and M.S. in Sustainability Science graduate programs. This may encompass supporting the MS in Sustainability Management Advisory Board, and assisting with the development of the MS in Sustainability Science Advisory Board. Will be responsible for assisting with co-curricular programming in sustainability areas that serve the needs of students.
The incumbent will assist the Associate Director with the coordination for the Capstone Workshop course in both programs by soliciting project proposals from prospective clients and organizing the public events at which students present their work during the fall, spring and summer semesters.
Working some evenings and weekends is occasionally necessary, as student recruitment and other related events take place after business hours. The willingness to occasionally travel is also necessary. Assistance at schoolwide events such as orientation and graduation will be essential.
Perform all other duties and responsibilities, as assigned by the Associate Director, External Affairs & Communications, Graduate Programs in Sustainability Management and Sustainability Science
Bachelor's degree or its equivalent and at least two (2) year of professional work experience that includes one (1) year experience related to any of the core related functions of the position: student recruitment, alumni relations, online advertising, social media campaigns, blogging, event planning, and web content production.
Preference will be given to candidates who have a graduate degree. Experience in strategic communications and digital/new/social media communications preferred. Strong interest in climate change, sustainability and/or other environmental issues preferred.
Must have strong organizational, communication skills, as well as demonstrated computer proficiency. Basic knowledge of the following software/online tools is strongly preferred: Adobe Premiere or equivalent, Adobe Photoshop, Facebook Insights/Publishing Tools, Later, Google Analytics, Mailchimp, Canva, and MS Office Suite.
Must be an excellent writer, passionate about sustainability and environmental education, creative, enterprising, energetic, and be able to represent the programs to a variety of audiences. Take direction and demonstrate initiative. Must also have outstanding presentation skills, be able to give the necessary attention to details, enjoy working in a fast-paced setting, operate effectively under deadline pressure, and work well individually as well as in a team environment.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.