St. John's established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
Department: Marketing and Communications
Specific Job Title: Assistant Director of Digital Media Campaigns
Reports to: Director of Media Planning and Partnerships
Campus: Queens (Applicant can work hybrid)
Under the direction of the Director of Media Planning and Partnerships, the Assistant Director of Digital Media Campaigns will be responsible for the development, strategy, implementation, day-to-day management, and reporting of various paid media campaigns that align with and support the core goals of recruitment and non-recruitment initiatives.
To be a successful Assistant Director of Digital Media Campaigns you should be driven, very detail-oriented and eager to find and communicate new ways to increase the University's visibility through paid digital media.
Drive program and University awareness, interest, and growth by developing and producing strategic search, display, video advertising, marketing automation and lead generation campaigns.
Regularly monitor and optimize digital advertising, marketing funnel and lead generation performance.
Together with the Digital Marketing Specialist and SEO and Marketing Analytics Specialist, provide reporting and analysis to stakeholders to drive digital marketing strategy and with a strong focus on lead, application, and participant growth.
Support day-to-day relationships with third party digital marketing vendors and agencies.
Collaborate with the digital team on reporting best-practices, emerging media and campaign tracking and data interpretation.
Serve as the right-hand of the Director of Media Planning and Partnerships on other high-profile projects and partnerships including, but not limited to Brand campaigns and Johnnies Day.
Collaborate closely with the Digital Marketing Specialist on executing and reporting paid social media campaigns and with the SEO (Search Engine Optimization) and Marketing Analytics Specialist on search campaign execution and reporting, and campaign site analytics.
Experience producing marketing campaigns in Google Adwords, Bing Ads, Facebook Ads Manager, DSPs, Google DataStudio (or other marketing reporting tool), Instagram, Snapchat YouTube and Twitter are required.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Solid knowledge of Google Analytics and other digital tracking tools.
Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and display advertising campaigns.
Experience with Slate is preferred but not required.
Experience working with Adobe Creative Cloud applications is preferred.
Strong proficiency in MS Office Word, Excel and PowerPoint are required.
Excellent organizational, communication and interpersonal skills.
Ability to set priorities, multitask and pay strong attention to detail.
Professional, creative, flexible, collaborative, and eager to help
This position operates in a professional office environment; This position is required to use standard office equipment such as personal computers, printers, etc.
While performing the duties of this job, the employee is occasionally required to stand; move about; sit; to carry work and use controls; reach with hands and arms; climb stairs; communicate.
Position Type/Expected Hours of Work:
Standard days and hours of operations are Monday through Friday from 8:30 a.m. to 4:30 p.m. This position may require night and weekend work hours. Applicants can work hybrid.
Required Education and Experience:
Bachelor's degree required, preferably in marketing, communications, or a related field.
Two to four years' hands-on experience managing digital marketing, ppc, programmatic display, CTV/OTT campaigns using a demand-side platform (DSP).
Previous experience in higher education advertising a plus, but not required.
Additional Eligibility Qualifications:
All persons hired are required to be vaccinated and boosted against the COVID-19 virus.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
In compliance with NYC's Pay Transparency Act, the annual salary range for this position is $70,000 - $75,000. St. John's University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.
This position may be relocated to any of St. John's University's physical locations at any time.
St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events
Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.
St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
St. John's University is Catholic, Vincentian and Metropolitan. We are committed to attracting, motivating, and retaining a highly qualified and diverse workforce to support our mission of academic excellence and the pursuit of wisdom. Known for over 100 years of proud athletic tradition, our Big East excitement keeps Red Storm fans cheering. Ranked among America's top universities by The Princeton Review, St. John's University educates leaders for today's global society through quality academics, high-tech resources and an expanding international presence. With 1,500 Faculty and 1,400 Administrators/Staff, St. John's is a leading Catholic University in the Vincentian tradition, dedicated to making a positive difference in people's lives through active engagement in issues of energy and resource conservation, social justice and global citizenship. These values enhance the academic experience of more than 20,000 undergraduate and graduate students on three residential New York City campuses in Queens, Staten Island and Manhattan; a graduate center in Oakdale, NY; an international campus in Paris, France and Rome, Italy; and learning centers in other locations worldwide.