We are seeking a Social Media Specialist who will be a member of the Peabody Institutes Marketing and Communications Office. This role will be responsible for managing the Institutes social media strategy and channels and creating and producing high-quality content for the Institutes social media, digital promotions, and livestreamed events. This position will drive the implementation of impactful online tactics and content to support Conservatory student recruitment, Preparatory enrollment, marketing for new courses and product lines, concert and event promotion, and Institute-wide branding and development, among other marketing and communications campaigns.
The Peabody Institute of the Johns Hopkins University advances a dynamic, 21st-century model of performing arts training in pursuit of its mission: to elevate the human experience through leadership at the intersection of art and education. Through its Conservatory for undergraduate and graduate studies and the Preparatory, Baltimore's largest community performing arts school, Peabody empowers musicians and dancers from diverse backgrounds to create and perform at the highest level.
Note: This position is not eligible for visa sponsorship.
Specific Duties & Responsibilities
Manage the Peabody Institutes enterprise-wide social media strategy and channels, to include content creation and approval, budget and execution, and analytics for both paid and organic social across multiple discrete campaigns. Translate institutional objectives into effective social media engagement tactics. Work closely with colleagues to ensure integration across platforms and campaigns as part of a multi-channel approach.
Collaborate with staff, faculty, and students to identify and prioritize effective content creation and storytelling opportunities. Write relevant, appropriate, and engaging copy, posts, captions, and short video scripts.
Manage and monitor social media platforms in the event of crisis communications events, including inclement weather messaging. Use professional judgment and discretion regarding hot-button comments, trends, or issues, escalating to manager proactively when needed.
Monitor online commentary and engagement. Provide reports and analysis on social media KPIs and continually seek to improve messaging, reach, and engagement. Stay current on digital communications trends and tools and make proactive recommendations for improvement and enhancement.
Work independently to schedule, shoot, edit, and produce compelling social media-friendly video content, including faculty and student profiles, concert and event previews, short features for livestream intermissions, and special projects. Shoot live events, conduct interviews, and capture b-roll as needed for social channels. Manage content approval workflow.
Manage the social stream and chat during livestream events. Create animations and infographics for digital platforms, including livestreams and the campus wide digital information screens.
Provide support and other marketing duties as assigned.
Special Skills, Knowledge & Abilities
Proficiency in industry-standard Adobe video, audio, and photo editing software, as well as PowerPoint and Microsoft Office applications.
Working knowledge of content management systems, WordPress in particular, and of HTML and content publishing tools.
Strong written and verbal communications skills along with professional discretion and message discipline.
Ability to work independently and to interact well with a diverse population of colleagues.
Excellent organizational skills, attention to detail, and ability to manage deadlines and a high volume of projects in a fast-paced environment.
Ability to work occasional evenings and weekends as needed.
Bachelor's Degree in Marketing, Communications, Journalism, Multimedia Content, or other relevant area of formal academic training.
Motivated, creative, and self-directed, with at least 2 years of relevant experience and a proven blend of editorial/storytelling skills and technical know-how
Experience using social media platforms for marketing and paid digital advertising; familiarity with Meta Business Suite and Manager, Google Ads, and Google Analytics
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula
Interest in/knowledge or appreciation of classical music, jazz, dance, and the performing arts.
Experience in arts and/or education setting.
Classified Title: Communications Specialist Working Title: Social Media Specialist Role/Level/Range: ATP/03/PB Min/Mid/Max Salary Range: $44,850-$61,600-$78,360 (Commensurate with experience) Employee Group: Full Time Schedule: 37.5 hours per week Exempt Status: Exempt Location: Hybrid Department name: 10001007-Communications and Web Services Personnel area: Peabody
Total Rewards The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
This position is not eligible for visa sponsorship.
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.