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Manager of Marketing
The Marketing Manager works closely with the Director of Marketing and Communications to implement a comprehensive marketing plan to promote a positive brand and identity for the Princeton Symphony Orchestra, to increase awareness of concerts and events, and develop new audiences. ESSENTIAL JOB FUNCTIONS Develop an overall paid marketing strategy. Manage a marketing budget. Track sales data and digital analytics to establish marketing benchmarks and ROI. Manage all print advertising and digital marketing avenues plus program book advertising. Generate regular sales/marketing reports. Manage direct mail and email campaigns. Interface regularly with design team. Implement patron surveys and
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