The Social Media Coordinator oversees the execution of marketing strategy across the digital ecosystem and is responsible for managing Wright State University's digital presence across multiple social channels. The incumbent will provide support for routine tasks, including: maintain and update sites, curate the editorial calendar, create messaging, post content, and implement campaigns across various digital platforms. The Social Media Coordinator will use best practices and trends in social media marketing, be a visible and engaged member of the campus community, possess excellent writing and proofreading skills, be able to work both independently and collaboratively, and understand how to build and convert a digital audience.
The Social Media Coordinator will perform the following responsibilities and duties across various University platforms, including:
Coordinate and execute day-to-day social media activities.
Participate in and provide social media coverage, including live feeds and day-of video and images, of on- and off-campus events and other storytelling opportunities.
Utilize industry-leading trends and best practices to suggest and implement new features to increase user and audience awareness and engagement.
Stay up-to-date with current platforms, tools, technologies, and trends in social media and digital strategies.
Create monthly social media calendars for a multitude of University channels.
Monitor social channels for community engagement and conversation opportunities. Join the conversation in social media through outreach and responses.
Help maintain multiple client and internal social media accounts, including scheduling content, monitoring engagements, and analyzing metrics.
Bachelor's degree, preferably in marketing, communications, video production journalism or a related field, or equivalent experience
A minimum of 1 year of experience working with social media tools and metrics for a brand, company or organization
Demonstrated success with marketing campaigns and experience using analytics (such as, Facebook Insights, Twitter Analytics, Google Analytics and/or Instagram Analytics) to measure effectiveness
Excellent verbal and written communication skills
Strong analytical and critical thinking skills
Proficiency in and knowledge of social media trends and practices
Detail-oriented and organized
Effective problem solving and project management skills
Ability to think and act independently and work to aggressive deadlines in a fast-paced environment
Ability to create and sustain a professional and collaborative work environment
Experience producing video for social media
Essential Functions and percent of time::
Development, Collaboration, and Oversight (60%)
Create planned and strategic content calendars for multiple channels and post daily
Develop, curate, post, and monitor social media messaging that aligns with the Wright State University brand strategy and social media guidelines.
Apply and maintain brand guidelines to social media accounts including logos, hashtags, tagging, and photography, upholding brand and visual consistency.
Participate in and provide social media coverage of campus events and other storytelling opportunities.
Collaborate with creative counterparts, social media contributors, and other internal stakeholders to produce social media and digital advertising content.
Provide consultation and guidance on social media best practices and training on social media tools to counterparts across campus.
Respond appropriately to follower comments and messages. Make leadership aware of pending issues and engage with leadership regarding issues as needed.
Participate in social media duties during emergency communications situations.
Project Management (30%)
Supporting multi-disciplinary teams of writers, designers, researchers, and web developers
Manage projects and schedule postings through social media platform/software.
Analyze end-user data and produce monthly campaign reports to provide strategic recommendations and optimizations. Articulate the value of analytics data and report on findings to key constituents.
Provide status reporting and milestone management to ensure delivery of projects on time, within budget, and according to quality standards.
Proofread content for clarity, grammar, and spelling.
Other Duties as Assigned (10%)
Complete a variety of marketing-related tasks, as needed, to support the marketing of the University.
Work with the Director of Marketing and other leadership on key and special initiatives to advance Wright State's brand and market presence.
Wright State University, an equal opportunity/affirmative action employer, is committed to an inclusive environment and strongly encourages applications from minorities, females, veterans and individuals with disabilities.
To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University making an employment offer contingent on various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employee.
Wright State University serves nearly 18,000 students and offers more than 230 undergraduate, graduate, doctoral, and professional degree programs through eight colleges and three schools. Located in the city of Fairborn in Greene County, Ohio, Wright State is conveniently situated adjacent to Wright-Patterson Air Force Base and is less than 10 miles from downtown Dayton. One of our eight colleges, Wright State University–Lake Campus, is a university-operated regional campus on the shores of Grand Lake St. Marys in Celina, Ohio. The Wright State alumni community is more than 109,000 strong. For more information please visit www.wright.edu.