The Website and Digital Communication Manager is part of the Communication & Marketing office at Washington & Jefferson College, reporting to the Senior Director of Communication and Marketing. The Director is responsible creating, implementing, and measuring a digital marketing plan to drive brand visibility and traffic to all W&J websites, including but not limited to those developed for prospective students, current students, parents, alumni, donors, and influencers. The Director will shape and execute a user experience that engages key audiences with compelling visual design, messaging, and storytelling that drives action and ensures brand consistency.
The Director will be a highly organized, detail-oriented, creative individual with knowledge of all aspects content marketing strategies for web & mobile, digital advertising platforms, and for the major social media channels and platforms, and how to leverage digital media assets including online video, mobile ads, and email marketing. The Director will identify goals, objectives, and key performance metrics for W&J’s digital assets; continually monitor, analyze and report on usage and effectiveness; and provide actionable insights and decision support. As the College web site is the primary presentation of its brand, the Director will oversee information architecture, and best practices to ensure the website is nurtured and maintained.
The Director will also be responsible for the development, implementation and maintenance of its intranet site, electronic campus communications, digital advertising, email marketing, marketing automation technology, data analytics and performance. The Director will work with the Offices of Enrollment Management, Alumni Relations & Development, Academic Affairs, Athletics and Student Life to ensure content is accurate, up-to-date and accessible.
Duties and Responsibilities
Design, implement, optimize and managed digital marketing strategies that utilizes data and analytics to measure and enhance performance and results.
Develop, implement and maintain a robust, user-friendly website including information architecture, SEO, content marketing best practices, video, blogging, and more.
Work independently and with external vendors to create digital marketing tools and assets that amplify brand stories (photos, video, etc.) and are optimized for search engines.
Improve search-engine rankings by increasing strategic keyword density on pages, developing relationships with external websites to obtain quality inbound links, and by implementing other SEO best practices.
Work with Senior Director of Communication and Marketing to implement methods for tracking digital advertising and ensure demonstrable and sufficient return on investments.
Conduct A/B testing, competitive research, and demographic research using relevant digital marketing platforms, including, but not limited to social media, Google Ads, and Bing.
Create, update, and distribute monthly, annual, and on-demand reports and data analysis of campaigns across digital marketing platforms; highlight results, trends, and costs in an understandable and relevant manner.
Monitor website use and trends; analyze this information for optimization and conversion through Google Analytics reports and other reporting methodology.
Work with the communication team to create and disseminate e-newsletters and digital communications to students, faculty, staff, and external audiences; develop reports to track engagement with newsletters and drive audience engagement growth.
Champion digital marketing best practices, opportunities, technologies, and methods to internal clients using data, testing, analysis and interpretation from College, competitor, and industry marketing activities. Research potential digital marketing opportunities, trends, industry developments, and software.
Bachelor’s degree in communications, marketing, journalism or related field and 7+ years of experience in leading digital marketing campaigns, SEO, PPC, email marketing and social media.
Minimum 3-5 years in managing inter- and intra-departmental teams. Ability to facilitate multi-office workgroups.
Demonstrated ability to optimize web content to advance search performance (SEO), increase website engagement, enhance the mobile experience and increase lead-generation.
Experience in developing, implementing and measuring digital marketing campaigns with robust analytics, A/B testing, metrics and recommended improvements.
Superior analytical skills and understanding of key performance metrics and analytics reports, and how to incorporate these into data-driven decisions on campaigns.
Strong project management capabilities with experience in developing standards, schedules and workflow processes to meet deadlines and client needs.
A self-starter who can also work with others to evaluate, development, implement and measure digital marketing campaigns.
Familiarity with higher education communications supporting recruitment, fundraising, engagement and academic program marketing a plus.
Excellent verbal and written communication skills; ability to present complex/technical information to executive-level stakeholders in a business-focused setting.
Master's degree in related field.
Agency, non-profit or higher education experience
This position does not require any supervisory duties.
The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the position described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the position.
Job Description Status The duties and responsibilities listed in this job description are illustrative ones anticipated for this position. Other duties and responsibilities may be assigned as required. Washington & Jefferson College reserves the right to amend or change this job description to meet the needs of its programs. This job description and any attachments do not constitute or represent a contract.
Apply for this job at https://washjeff.applicantpro.com/jobs/. Please submit a cover letter and resume. It is recommended that all documents be in PDF format and uploaded at one time. Review of applications will begin immediately.
Washington & Jefferson College offers a comprehensive benefit package for benefit eligible employees; including health, vision, and dental coverage, group life insurance, AD&D and LTD coverage, retirement plan, generous leave time, and the tuition benefit programs. These benefits add significantly to the employee’s total compensation package.
Getting to Know W&J
Washington & Jefferson College is the best of both worlds: a small-town college setting in historic Washington, Pa., with easy access to the bustling business and cultural districts of nearby Pittsburgh, Pa. just 30 miles to the north. Founded in 1781, W&J College is a private, residential liberal arts college that is focused on student success. Our dedicated, experienced professors are passionate about teaching and work closely with our students to ensure that they receive a quality, comprehensive education. For more than 200 years, our alumni have influenced change in business, politics, medicine, and the arts and sciences as CEOs, lawyers, doctors, researchers, writers, teachers, and in many other equally worthy professions.
Washington & Jefferson College welcomes people of all backgrounds and beliefs who wish to participate in a diverse educational community. The College strives to be a place where all students, faculty, administrators and employees are able to live, study and work in an atmosphere free from bias and harassment. The College encourages civil debate and lively exchange of ideas in the belief that such exchanges promote understanding that will grow beyond simple tolerance of difference to embracing and celebrating the richness of diversity. Our graduates acquire knowledge and learn skills that help them thrive in a culturally diverse world.
Equal Opportunity Employer
Washington & Jefferson College (W&J) is committed to increasing diversity in our community and actively pursues individuals from all backgrounds. Additionally, W&J College complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, protected veteran status, gender identity, or national origin.
Washington & Jefferson is a private liberal arts and sciences college located 30 miles south of Pittsburgh, Pennsylvania. Our dedicated, experienced professors are passionate about teaching and work closely with our students to ensure that they receive a quality, comprehensive education. Our entire community is focused on student success. To that end we offer an On-Time Graduation Guarantee, opportunities to study all over the world through our Magellan Project and a committed staff of career counseling experts. For more than 200 years, our alumni have been influencing change in business, politics, the arts and sciences as CEOs, lawyers, state representatives, doctors, researchers, writers and teachers, and in many other equally worthy professions.