Pasadena, California
Brentwood, Tennessee
Brentwood, Tennessee
Phoenix, Arizona
Minneapolis, Minnesota
Columbia, South Carolina
Posted: 12-Oct-22
Location: Evanston, Illinois
Salary: Open
Internal Number: 46125
Department: Kellogg Exed Ed Marketing
Salary/Grade: EXS/8
Job Summary:
About the Kellogg School of Management at Northwestern University:
The Kellogg School of Management at Northwestern University develops visionary, performance-focused leaders who inspire growth in people, organizations and markets. Based just outside of Chicago, the school is a global leader in management education, renowned for its distinctive thought leadership and pioneering approach to learning. Kellogg offers an innovative portfolio of programs: four Full-Time MBA programs including the accelerated One-Year MBA and Two-Year MBA options, and joint degree programs with the engineering and law schools; a Part-Time MBA Program; the premier Executive MBA global network; and extensive non-degree Executive Education programs.
About the Job:
The primary role of the Marketing Manager, Executive Education, is to support the Managing Director, Marketing in the development and execution of digital marketing and communications plans and projects targeted to Kellogg Exec Ed’s prospective students. This position has two primary goals. First, they are responsible for identifying and engaging prospective Exec Ed participants with targeted digital advertising (search, display, paid social) in order to convert unknown prospects into identified leads. The second goal is to lead the Exec Ed team’s marketing strategy and collaborative processes with partners who market and deliver our growing portfolio of online programs; the shared objective between Exec Ed and our partners is to increase overall enrollment in online programs.
Specific Responsibilities:
- Develops strategies and executes marketing and communications plans primarily for paid digital channels including paid search, display advertising, paid social and LinkedIn. Collaborate with Managing Director and peers to define overall marketing strategies to sustain engagement and drive enrollment across open enrollment and online portfolios.
- Manages the marketing relationships and execution of key business partners and stakeholders including a digital marketing agency and online program partners (OPM’s) to align marketing efforts to business goals.
- Leads cross-functional teams and agencies to develop marketing assets and content across a range of media
- Analyzes and reports on the effectiveness of campaigns and tactics and provide recommendations for optimizations
- Leads and executes key strategic analyses including market research and competitive benchmarking
Minimum Qualifications:
- Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's degree.
- 5+ years of relevant industry and/or functional experience (digital/social media, marketing, communications).
Minimum Competencies: (Skills, knowledge, and abilities.)
- Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's degree.
- 5+ years of relevant industry and/or functional experience (digital/social media, marketing, communications).
- Excellent strategic and analytical skills.
- Strong ability to collaborate across departments and functions; proven relationship builder.
- Able to work under deadline pressure and adjust priorities independently to meet changing business needs in an entrepreneurial environment.
- Experience managing and/or executing across various digital marketing channels including paid search, display advertising, paid social and LinkedIn
Preferred Qualifications:
- Experience with marketing for higher education or other student-based institutions
- Marketing-related experience in CRM-oriented businesses
- Expertise developing and managing digital media plans; experience working closely with digital marketing agencies to develop and execute strategy.
Preferred Competencies: (Skills, knowledge, and abilities)
- Proficient in working with tools/data related to digital campaign management including LinkedIn, Google Adwords, and Facebook.
Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.
Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
#LI-AS1