The UW Medicine Strategic Marketing & Communications (SM&C) Senior Marketing Manager’s purpose is to achieve business goals by developing and driving engaging marketing strategies reaching targeted audiences. The Senior Marketing Manager will partner with UW Medicine service lines, entity and administrative clients to lead and oversee client management, campaign development, execution and reporting.
This role plays an integral role in developing marketing strategy for assigned service lines and entities. The Senior Marketing Manager ensures achievement of business objectives as well as marketing message consistency and campaign effectiveness by independently managing the planning, creation, and implementation of marketing plans, tactics, and campaign deliverables. They will collaborate with the entire marketing and communications internal team (creative, editorial, social media, media relations, web, etc.) as needed to ensure clear, accurate, timely and consistent communication across stakeholder groups. The Senior Marketing Manager will collaborate with and manage various vendors such as media buyers, research organizations, agencies, and technology vendors, such as CRM, email. This person is the point-of-contact for designated service line and entity contacts.
This position requires a dedicated and curious thinker who prides themselves on staying up to date on the latest marketing and technology trends, and who is always seeking new ways to innovate and evolve marketing opportunities for UW Medicine. The Senior Marketing Manager plays a pivotal role in positively impacting the public’s perception of UW Medicine and its service lines and entities via marketing efforts.
This role is a champion of collaboration and is accountable for developing strategic plans, including planning, implementation, optimizing for performance, and reviewing performance metrics and sharing recommendations for the future. Excellent communication and relationship skills are paramount in this role as the Senior Marketing Manager works closely with internal service line and entity clients as well as with the SM&C team and multiple vendors on several fast-paced projects.
Relationship Management: Meet with clients on a regular basis to discuss any upcoming events, business needs, seasonal topics that impact the line of care or entity, changes to clinical faculty, and/or to review marketing performance. Current and planned internal resources include service line clients, market research, media relations, digital channels, creative, and content strategy. Drive work teams and vendor management meetings to discuss all deliverables and projects. Responsible for communicating clearly and regularly with internal and external constituents to keep projects moving forward while keeping parties well apprised of project status and decisions.
Marketing Strategy: Conduct intake meetings with every service line or entity client, in which business priorities and goals based on operational data is shared. Write annual strategic plans that align client goals with the overall business goals of UW Medicine, leveraging propensity model data and industry research. Write messaging documents and creative briefs to be shared across SM&C and vendor teams, and to ensure consistent messaging at every patient/audience touchpoint. Consider any ad hoc projects or requests to ensure that they align with the strategic plan. Seamlessly execute marketing plans to meet brand, budget, and operational objectives.
Project Management: Work with dedicated project manager if applicable or independently manage project timelines, scope, objectives, resources, and budgets, and ensure that changes are being documented throughout the appropriate project workflow.
Measurement & Analytics: Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Builds recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns.
Marketing Research: Participate in regular and recurring industry research to stay informed of emerging marketing trends and opportunities. Seek new ideas that will work in the healthcare industry and that provide insight into marketing ROI. Sources include but are not limited to webinars, workshops, conferences, and certifications such as Google AdWords and Google Analytics. The Senior Marketing Manager will collaborate with various research resources to understand current trends in their niche and the needs and desires of consumers.
Change Management: Identify and act upon opportunities to improve and expand marketing at UW Medicine. Involve and influence others in the accomplishment of worthwhile organizational goals. Challenge the status quo, champion change, and influence others to change. Use business knowledge, innovative thinking, and sound judgement in the solution of problems or pursuit of opportunities. Maintain flexible viewpoints and positions that can change as additional information becomes available.
Bachelor’s Degree in marketing, business, advertising, or related discipline. 7-10 years of experience.
Strong leadership and motivational skills
Excellent listening, verbal, and written communication skills
Excellent presentation and public speaking skills, with an exceptional ability to communicate complicated concepts simply and clearly
Experience running large scope projects with cross-over departments and teams
Strong time management skills; highly organized and ability to cope with pressure, tight deadlines and multiple projects simultaneously
Strong project & program management experience
Strong qualitative and quantitative research skills and the ability to translate research into actionable insights
Experience in digital marketing, CRM, email marketing, content marketing, database marketing, analytics and consumer segmentation, lead generation, and multi-channel marketing
Fluency in digital advertising platforms – Google AdWords, Bing Ads, Facebook Insights, Instagram advertising, display advertising with retargeting and geofencing, and video advertising
High level of proficiency with the Microsoft Office Suite, specifically Outlook, Word, Excel and Power Point, project management software.
Equivalent education and/or experience may substitute for minimum requirements.
A graduate degree in business or related discipline.
CONDITIONS OF EMPLOYMENT
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.
Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral. The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.
The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or firstname.lastname@example.org.
COVID-19 VACCINATION REQUIREMENT
Governor Inslee's Proclamation 21-14.2 requires employees of higher education and healthcare institutions to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. View the Final candidate guide to COVID-19 vaccination requirement webpage for information about the medical or religious exemption process for final candidates.
University of Washington: As one of the most innovative universities in the world, we hire people who constantly seek new ways to keep us moving forward. Our reputation of advancing diversity, improving sustainability, and conducting ground-breaking medical research is built by employees who are driven to become a part of something greater than themselves. We welcome you to find your place.