JOB DESCRIPTION
Marketing and Promotions Coordinator
The Marketing and Promotions Coordinator works closely Marketing and Audience
Development team and reports into the Growth & Acquisitions Director. This role coordinates all
marketing promotional activities and also provides administrative support. This position provides
a full opportunity to learn and grow in a fast-paced marketing team within the performing arts.
Candidate has a strong service and customer-centric orientation in all approach in the position.
Responsibilities:
Media and Advertising
? Proactively manage all day-to-day relationships with media vendors and coordinate all
project and media deliverables for campaign planning and implementation and media
buys including:
o Maintaining radio production schedule, coordinating with radio stations and
creative producer, working with DSO box office to deliver tickets for on-air
giveaway and other contract deliverables and management.
o Facilitate digital advertising campaigns, coordinate project assets and
deliverables for digital ad plans and manage day-to-day vendor relationships.
o Track, record, and analyze digital campaign wrap ups.
o Participate and contribute to marketing copywriting of emails, social media, website, and
printed materials as needed.
o Proofread and copyedit marketing campaign materials as requested.
Promotions and Grassroots Marketing
o Reports into and works in close alignment with the Director of Growth and Acquisition to
maintain and track community and group partnerships for promotions and discounts;
acquisition and audience growth; and audience diversity initiatives.
o Includes online research and execution of potential marketing partners and new audience
targets. Reach out via email or phone to establish connections.
o Coordinates campaign implementation and grassroots marketing to specific communities for
events. Includes identifying vendors; coordinating flyers and street teams; prepping digital
promotion packages for community and venue partners; and other forms of niche marketing.
o Manage all aspects of the student and young professional membership programs,
Soundcard and NextGen with focus to drive participation and members.
o Plan and execute cross-promotions with local arts and cultural organizations; educational
partners and universities; corporate partners and sponsors; coordinate list or email trades
and third-party event listings as needed.
o Plan and execute promotions for comp tickets through established contacts and other
targeted groups to reach concert hall capacity goals.
o Compile analysis of promotion success from partner discounts and make recommendations
for future campaigns.
Administrative Support
Provide strong and proactive administrative support for the following:
o Maintaining marketing timelines and supporting the department to meet its many production
deadlines, update promotional plans, task calendars, and actively sending reminders to
marketing staff.
o Assist with ad hoc research projects for marketing, audience development, etc.
o Assist the Audience Development Specialist maintaining a catalog of samples of all printed
marketing materials.
o Track with precision all incoming invoices, accurately coding, submitting invoices for
payment, and recording expenses for the marketing budget and communicating/reporting
out regularly how the department is spending against budgets.
o Assist the marketing team with scheduling meetings and updating calendars.
o Provide vacation coverage for other positions in the department as needed.
o Other general administrative duties as required.
o Answer general marketing inquiries: direct to and ensure responses by appropriate person
in the team or provide responses directly.
o Work in alignment with and in support of all Marketing department goals and strategy.
Qualifications:
• 1-2 years of work experience in marketing, public relations, or customer service.
• Demonstrated proficiency with Microsoft Excel, Outlook, and Word including
experience scheduling Outlook calendar meetings.
• Excellent oral and written communication skills and attention to detail required.
• Experience with multitasking and prioritization in a fast-paced environment required.
• Support all brand standards and execute with best practices in mind.
• An interest in marketing related topics and challenges required.
• Experience with Tessitura or similar CRM/Marketing database preferred.
• Understanding of marketing within social media marketing platforms desired.
Reports to Director of Growth and Acquisition
Qualified candidates should submit resume and cover letter to jobs@dso.org.