Director, Consumer Marketing & Insights in University Park, PA for Pennsylvania State University

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BerlinRosen

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Director, Consumer Marketing & Insights

Director, Consumer Marketing & Insights Penn State Intercollegiate Athletics is seeking a Director of Consumer Marketing & Insights for a variety of Varsity Sports Programs. This position will coordinate and direct all consumer marketing and fan insights initiatives for our athletic department across all 31 sports. This will include digital marketing and advertising, email marketing strategy, fan feedback initiatives, and other revenue generating innovations, through consistent collaboration across the internal department and with external partners.Job responsibilities:Manage all digital advertising planning, budgeting

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