Due to work requirements, candidates must be located within the states of Wisconsin or Illinois. The position will work a Hybrid Remote schedule working primarily remote with quarterly in-person engagements.

Job Summary
Responsible for planning and executing a content strategy that is engaging, meets Associated Bank brand standards and increases performance of integrated marketing campaigns across all channels including the AssociatedBank.com website, social media channels, email marketing, digital advertising, digital applications/apps and video. Plans and executes a content strategy that drives high engagement and results with an emphasis on digital marketing. Ensures that copy brand standards are met for all Marketing projects. Maintains and adheres to a content calendar and manages the distribution of content across all channels. Stays up-to-date on industry best practices and adjusts the content and video strategy as necessary. Analyzes key website and social media metrics and optimizes content strategy as needed. Understands how to apply data analytics to personalize and optimize content. Oversees expanding team of writers and videographer serving as editor-in-chief for all content to ensure consistency, clarity, quality and compliance. Collaborates with LOB stakeholders and creative team to produce unique retention and acquisition concepts.

Job Accountabilities

• Responsible for planning and executing a content strategy that is engaging, meets Associated Bank brand standards, and increases performance of integrated marketing campaigns across all channels including the AssociatedBank.com website, social media channels, email marketing, digital advertising, digital applications/apps and video.
• Supervise the expanding team of writers and videographer, serving as editor-in-chief for all content to ensure consistency, clarity, quality and compliance. Ensures that copy brand standards are met for all Marketing Projects.
• Plans and executes a content strategy that drives high engagement and results with an emphasis on Digital Marketing.
• Collaborates with LOB stakeholders and creative team to produce unique retention and acquisition concepts.
• Maintains and adheres to a content calendar and manages the distribution of content across all channels.
• Stays up-to-date on industry best practices and adjusts the content and video strategy as necessary.
• Analyzes key website and social media metrics and optimizes content strategy as needed.
• Understands how to apply data analytics to personalize and optimize content.

Education

• Bachelor's Degree Communications, Marketing or related field. Required

• 4-6 years Understanding of content marketing tactics, SEO, digital advertising and social media marketing. Ability to lead strategic content marketing campaigns. Solid creative writing and communication skills. Required
• 1-3 years Supervising creative writing team Preferred

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants with a disability who need assistance applying for a position with Associated Bank are asked to email: careers@associatedbank.com

Compliance Statement
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated's anonymous Ethics Hotline.

Associated Bank is committed to working diligently with any colleague who needs an accommodation perform the essential functions of the job. Please contact the Leaves & Accommodations office to request an accommodation.