Assistant Professor: Advertising/Big Data Analytics
Journalism and Media Studies

Location: San Diego, CA
Open Date: Sep 27, 2021

Description
The School of Journalism and Media Studies at San Diego State University (SDSU) invites applications for a tenure-track faculty position in Advertising/Big Data Analytics at the level of assistant professor, to start August 2022.

Responsibilities: The successful candidate will be able to teach in the long term in undergraduate classes such as but not limited to: Principles of Advertising, Media Planning, Advertising Strategy, AI and Media, and Data Analytics. The candidate will also have the opportunity to create and teach classes aligned with one's particular research interests, including upper division/graduate level classes. The successful candidate will also be able to teach graduate-level courses as needed on a rotational basis. In alignment with the University's teacher-scholar model, the new hire could also teach a dual-level elective fitting the candidate's area(s) of research interest. The faculty member is expected to have a scholarly research agenda in artificial intelligence (AI) and/or its applications in advertising. The successful candidate will also be expected to provide service to the School and the university, to professional organizations, and to serve on master's thesis and comprehensive examination committees.

Required Qualifications: An earned doctorate in advertising, mass communication, communication, or an allied field is required by the position start date. Candidates should have a demonstrated commitment to excellence in both teaching and research, in line with SDSU's teacher-scholar model. Evidence or promise of a strong research agenda in AI and/or its applications in advertising is required. Scholars with a research focus on advertising and big data, natural language processing and consumer sentiments, machine learning and advertising strategy, advertising analytics, computer vision and advertising design, algorithms and social media advertising, and/or chatbots and brand communication are preferred. Ability and interest to teach advertising and mass communication courses at the undergraduate and graduate levels are required.

Desired Qualifications: The ideal candidate should have a track record of teaching advertising courses at the undergraduate and graduate levels. We are particularly interested in candidates with expertise and/or experience in teaching undergraduate courses in Principles of Advertising, Media Planning, Advertising/Marketing Strategy, Media Analytics, AI and media, and Data Analytics. Experience with any of the following programming languages (e.g., Python, R, SQL, Javascript, C++) is a plus.

The ideal candidate should have a strong program of scholarship already in development that will complement the active scholarly activity of its faculty in creating cutting-edge theory, applying mass communication theory to professional practices, and examining key issues of the profession.

One of the goals of the School of Journalism and Media Studies Strategic Plan is to maintain our international research reputation in journalism and digital media. To that end, we strongly encourage applications from candidates whose research investigates digital advertising and artificial intelligence.

SDSU is a large, diverse, urban university and Hispanic-Serving Institution with a commitment to diversity, equity, and inclusive excellence. Our campus community is diverse in many ways, including race, religion, color, sex, age, disability, marital status, sexual orientation, gender identity and expression, national origin, pregnancy, medical condition, and covered veteran status. We strive to build and sustain a welcoming environment for all. SDSU is seeking applicants with demonstrated experience in and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of underrepresented groups. To be in a better position to serve a fast growing and highly diverse student body, and to fulfill the University's commitment to promoting diversity, inclusiveness, and excellence on our campus, we actively seek candidates with demonstrated experience working with, teaching or mentoring students from under-represented communities.

Candidates should address how they meet two or more of the eight Building on Inclusive Excellence (BIE) criteria. Candidates that meet BIE criteria: (a) are committed to engaging in service with underrepresented populations within the discipline, (b) have demonstrated knowledge of barriers for underrepresented students and faculty within the discipline, (c) have experience or have demonstrated commitment to teaching and mentoring underrepresented students, (d) have experience or have demonstrated commitment to integrating understanding of underrepresented populations and communities into research, (e) have experience in or have demonstrated commitment to extending knowledge of opportunities and challenges in achieving artistic/scholarly success to members of an underrepresented group, (f) have experience in or have demonstrated commitment to research that engages underrepresented communities, (g) have expertise or demonstrated commitment to developing expertise in cross-cultural communication and collaboration, and/or (h) have research interests that contribute to diversity and equal opportunity in higher education. Please include how you meet two or more of these criteria in your cover letter, as well as in the required diversity statement.

Rank and Salary: This is a tenure-track faculty position at the assistant professor level. Appointment to the position requires that the candidate's doctoral degree be earned by the appointment start date in August 2022. Salary and rank will be commensurate with qualifications and experience.

About the School of Journalism and Media Studies: The successful candidate will become part of a school with 18 tenured and tenure-track faculty, about two dozen non-tenure-line lecturers, and more than 600 majors, pre-majors, and graduate students. Marquee programs in the School include bilingual media writing, digital/social media research and curricular initiatives, media entrepreneurship, the Glen Broom Center, and the Center for Science and Media. Undergraduate program areas include advertising, journalism, media studies, and public relations. The School offers a master's degree program in mass communication and media studies, as well as a master's degree program in learning design and technology. The School is also part of the College of Professional Studies and Fine Arts, one of seven colleges that serve a university community of 35,000 students in a fast-growing, culturally rich, metropolitan area with a loyal regional base and strong national and international relationships. The School of Journalism & Media is committed to diversity, equity and inclusion in all that we do. Our commitment is rooted in the belief that acknowledging and embracing a broad range of life experiences and perspectives strengthens our pledge to deliver excellence in teaching, research and learning. For more information, visit: http://jms.sdsu.edu.

About the College of Professional Studies and Fine Arts (PSFA)

The College of Professional Studies and Fine Arts comprises seven professional schools and three departments committed to the pursuit of excellence in academic and artistic endeavors. With over 5,000 majors and approximately 300 faculty, PSFA is recognized for its excellent academic programs that prepare students for professional careers in a wide spectrum of artistic, cultural, educational, social, and technical fields. The College views its connection to the local and global community as a