Job Title: Enrollment Communication Specialist, Job class: Administrative, Department: Marketing Communications – Enrollment Management, FLSA status: Full-time/Non-Exempt/12-month

SUMMARY: Directs and manages traditional first-year enrollment communications for the division of enrollment management; manages CRM; develops and manages communication flows across the recruitment cycle based on individual student needs and interests; serves as writer and copy editor for recruitment communications; 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
 
40% Develops and implements strategic and coordinated communication plans for all undergraduate first-year student populations; develops multi-layered communication flows driven by student behaviors and responses to communications; supports the integration of print and email communications, telecounseling, and web marketing strategies; supports communication flow development for Graduate, Transfer and Adult as needed;
 
35% Manages undergraduate first-year Element 451 CRM functions for division of Enrollment Management; creates and manages distribution of email communications through CRM; creates filters for email and mail communications; designs campaigns for various student populations; trains division staff on CRM usage; manages CRM working group of users to enhance content; responsible for email design and templates; develops CRM-based web pages, request for information forms and student portal;
 
20% Writer and copy editor; creates written content for division communications, brochures and marketing materials; edits content written by others; works with Otterbein Marketing and Communications team to support the creation of integrated recruitment and brand messages throughout division materials; writes for web, digital advertising, emails, letters and publications;
 
5% Serves on University Committees; other duties as assigned;

SUPERVISORY RESPONSIBILITIES: N/A

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must be able to communicate and interact with diverse students, parents, faculty and staff. The requirements listed below are representative of the knowledge, skill, and/or ability required.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE: Bachelor’s degree required.  Strong written and verbal communication skills required. One to three years of experience in college admission, or communications or related field, desired. Experience with a CRM desired. Ability to work with accuracy under deadlines desired.  Must have strong customer service skills and be able to establish and maintain effective working relationships.

Otterbein University requires all employees to receive a COVID-19 vaccine or have a medial or religious exemption approved by the University HR Director.   Proof of vaccination or an approved exemption must be submitted to the University Human Resources department prior to the employees start date.  Finalist candidates who would like to request information regarding religious and medical exemptions will be directed to the HR Director Scott Fitzgerald for details.

CERTIFICATES, LICENSES, REGISTRATIONS: Valid Ohio Driver License

LANGUAGE SKILLS: Must demonstrate excellent verbal and written English skills including grammar.

MATHEMATICAL SKILLS: Must be competent in general math. 

TECHNICAL SKILLS: Must demonstrate competency in use of personal computer and office software. Must have knowledge of general office procedures; strong interpersonal skills; ability to effectively multi-task; must take pride in and be thorough in quality of work produced. 

REASONING ABILITY: Must possess excellent attention to details; must be a team player and interact collegially with co-workers and other constituencies; must possess excellent customer service skills; must possess strong organizational skills; must demonstrate the ability to exercise initiative and independent judgment in unusual or new situations; must be able to work independently and must retain confidential information.

PHYSICAL DEMANDS:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to talk or hear, sit, reach and use repetitive motions of hands and wrists. The employee is occasionally required to stand, walk, stoop or bend. The employee must occasionally lift and/or carry up to 20 pounds and occasionally push and/or pull up to 20 pounds. This position requires close vision.  Must be able to meet regular and predictable attendance standards.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Duties are performed in an environmentally controlled office setting;

SUPPLEMENTAL INFORMATION

This description is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of employees under supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind of level of difficulty.
 Otterbein University is an Equal Opportunity Educator and Employer.

 Otterbein University is committed to providing a welcoming environment free from unlawful discrimination. To this end, the University prohibits any form of discrimination against any person on the basis of race, color, sex, gender, pregnancy, religion, creed, marital status, partnership status, age, sexual orientation, gender identity, gender expression, national origin, disability, military status, or any other legally protected status in its programs and activities. However, the University’s commitment to a nondiscriminatory environment is not intended to abridge unduly its commitment to academic freedom, free speech, or its educational mission. Inquiries or complaints regarding any form of discrimination or harassment may be directed to: Scott Fitzgerald Director of Human Resources and Legal Affairs Title IX Coordinator 614.823.1130

UNIVERSITY SUMMARY:  Historically progressive and building. That is the hallmark of Otterbein University and those connected to this private university nestled in the picturesque, historic Uptown Westerville district in central Ohio and minutes away from Columbus, Ohio’s largest city. Otterbein has set the pace by providing an educational experience that is progressive, innovative, and inclusive. Students come from towns throughout Ohio, as well as many states and multiple countries, enriching the campus through their individual and collective diversity. As a university that educates students of various racial, ethnic, and cultural backgrounds, we strive for and value a diverse faculty and staff that reflects our student population and Franklin County.  
 
Otterbein has been selected as one of 23 universities across the US and the first in Ohio to host a Truth, Racial Healing and Transformation Campus Center. Otterbein will work with its own campus community as well as the Columbus City and Westerville City school districts to create positive narrative change about race; promote racial healing activities; and erase structural barriers to equity and opportunity.