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Market Manager
Under general supervision, initiate, develop, lead and manage marketing strategies, positioning, initiatives and programs in support of company objectives. Develops marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measures results of marketing plans, including return on investment Identifies segment expectations, needs, behaviors and attitudes though primary and secondary research Develops and manages marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns


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