Our client is looking for a Pittsburgh based Digital Marketing Specialist who will be able to develop and execute digital strategies for a variety of clients in a dynamic growth-oriented Marketing and Advertising Agency.

Responsibilities include: 

• Ensure clients’ day-to-day digital marketing needs involving paid/organic search and web analytics are met, to include:  
• Search engine optimization (including keyword research and optimizing on-page SEO elements). 
• Paid search optimization, including research, set-up and configuration of paid search campaigns and ongoing updates. 
• Social media optimization, including research, monitoring, and editorial calendar development. 
• Digital advertising optimization, including placement planning, monitoring, and performance tracking. 
• Provide tracking and reporting on website performance and digital efforts. 
• Identify key audiences and channels to deliver client messages and gather client leads. 
• Utilize marketing automation tools to execute campaigns, report on campaign performance and provide recommendations for updates/adjustments. 
• Build and manage email outreach programs to include list development, maintenance, email delivery and performance optimization. 
• Serve as a resource to our internal Client teams to determine and track success based on the Client’s goals and objectives. 
• Stay at the forefront of digital marketing trends and best practices.

• Bachelor’s degree in Marketing, Communications, Business or other related field. 
• 3-5 years of marketing and campaign related experience with proven skills in marketing automation, optimization techniques, and client relations (preferably in an advertising agency environment).   
• ?Strong technical skills in MS Office 365 along with familiarity with various digital marketing tools such as HubSpot, Google Analytics, Google AdWords, Facebook Insights, Google URL Builder/Shortener, Moz, AWR Cloud, etc.