Advertising Product Manager - Consumer Content and Partnerships
Location: New York, New York
Internal Number: 584241-1B
When you join Verizon
Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
The Consumer Content and Partnerships Team is responsible for connecting consumers with the content and experiences they love on the nation’s best network. We oversee partnerships, source opportunities and negotiate with a broad range of content and programming entities, including major broadcast and cable companies, sports leagues, emerging O&O platforms, OTT/digital providers, studios, AR/VR producers, retailers, gaming developers, and live entertainment venues and production companies. The Advertising group within the Verizon Content Team is charged with defining new ad products and generating revenue beyond customer subscription via the relationships managed within the Content Team. The bulk of this revenue today is video ad revenue on Fios linear TV, video-on-demand, TV Everywhere connected TV apps, and addressable TV. The Advertising Product Manager will help our team blaze new trails leveraging Verizon’s role as the largest direct-to-consumer platform in the U.S., by supporting our next revenue growth driver. You’ll be executing on the build out of new advertising products and other revenue driving opportunities for Verizon in the rapidly evolving digital streaming space by…
Executing a product roadmap that integrates advertising technology into Web and mobile experiences.
Developing and innovating video, display, and native ad formats that deliver value to our advertisers and partners.
Managing vendor selection and relationships. Negotiating business and product terms, managing deliverables.
Leading cross functional teams to execute product roadmap with internal stakeholders and vendors.
Creating product requirements and functional specifications, documenting workflows and crafting user stories.
Prioritizing product backlogs, sprint backlogs, and user stories as needed to align with engineering and product tech groups.
Partnering with internal Verizon technology teams and external vendors to create and build advertising UX, requirements and enhancements.
Collaborating with advertising sales and operations leads to understand customer needs.
Collaborating with business partners on data modeling and monetization strategy to drive revenue and user ad experience.
Identifying important, unmet needs and creating innovative ways of solving them.
What we’re looking for...
You are excited by the prospect of putting the power of Verizon’s brand and millions of customer connections to work in OTT and video streaming. You are hands-on, ad tech savvy, product oriented, fluent with data targeting, measurement and/or attribution, advertising, proficient and experienced in display, video, mobile, programmatic and/or other digital advertising. You’ll need to have:
Bachelor’s degree in engineering, computer science, mathematics or four or more years of work experience.
Six of more years of relevant work experience.
Experience with product management for advertising on mobile, web or OTT platforms.
Even better if you have one or more of the following:
Experience in a role demonstrating strong technical, quantitative, and analytical skills.
Ability to communicate clearly and effectively with business stakeholders and technology teams.
Experience working in an agile environment.
Proficient with project management tools such as Jira and Basecamp.
Proficiency in working with the software development lifecycle.
Experience managing large, complex initiatives to on-time completion in large matrixed organizations.
Experience in vendor selection with demonstrated ability to define business and technical requirements, evaluate competing offerings, and structuring deliverables enable Verizon’s advertising ecosystem.
Experience working in advertising on e-commerce sites or platforms.
Previous experience in ad tech (ad servers, SSPs, exchanges, DSPs, etc.) and knowledge of ad operations.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).