The College is committed to building a representative and diverse faculty, administrative staff, and student body. We encourage applications from all qualified persons.
Job Summary/Basic Function:
The Social Media and Digital Advertising Manager will plan, create, collaborate on, implement and evaluate organic and paid social media plans and campaigns with strategic content that builds the Dickinson brand, attracts prospective students and families and engages the Dickinson community. The Social Media and Digital Advertising Manager collaborates with colleagues on the marketing & communications team to amplify Dickinson and its strategic partnerships across the college's social platforms. This individual will engage in active social listening and monitoring, stay up to date on current and emerging social media and digital marketing trends, and offer strategic recommendations to improve social media effectiveness.
Plan and manage the college's daily activity on all social media platforms. Works with marketing & communications team to create compelling content that will support admissions and advancement goals across all institutional platforms.
Collaborating with marketing & communications team, creates and implements paid and organic social media campaigns and evaluates those campaigns according to agreed upon KPIS.
Engages in active social listening and interacts with those who engage on social media channels, responding where appropriate.
Researches social media trends and informs teams of changes that are relevant to the college's marketing activities.
Works with Online Marketing team to analyze channel analytics to recommend strategies for enhancing content and engagement with content.
Develop and manage social media brand ambassador program, engages and trains members of the campus community on platform
Known for its innovative curriculum, Dickinson is a highly selective, private liberal-arts college. One of the nation's oldest colleges, and named in honor of a signer of the U.S. Constitution, Dickinson became the first college chartered in the newly recognized United States in September 1783. As of 2020, Dickinson has just under 800 full-time employees - administrators, faculty and staff - and its 144-acre campus is populated by students from 38 U.S. states and territories and 49 foreign countries. More than half of students study abroad through the school's 40 programs in 24 countries on six continents, mainly in noncapital cities. Dickinson is known for its sustainability initiatives and is continually recognized by such groups as the Princeton Review (Green Honor Roll), the Association for the Advancement of Sustainability in Higher Education (AASHE; Gold rating) and Sierra magazine ("Cool School" and one of America's greenest colleges). Dickinson's stunning campus - featuring beautiful landscaping and buildings made of limestone from Dickinson's own quarry - is located in the heart of the historic central Pennsylvania town of Carlisle, a key marker in Civil War activity. Foun...ded in 1751, Carlisle is a cosmopolitan town of 20,000 people, nestled between mountains that have long been a destination for outdoor enthusiasts. The Appalachian Trail and several mountain lakes are within easy reach of the campus, as is Hershey Park and historic Gettysburg.The town is a transportation hub linked by highway, rail and air to prominent East Coast cities, with driving times that make these cities readily accessible: Harrisburg, 20 minutes; Gettysburg, 30 minutes; Baltimore, 90 minutes; Washington, D.C., two hours; Philadelphia, two hours; New York, three hours; Pittsburgh, four hours. Dickinson takes pride in its campus wellness and professional development programs, offering an array of opportunities to faculty and staff through its Holistic Health Incentive program. Dickinson continues to be recognized both nationally and locally for the college's commitment to a vibrant wellness culture on campus. Dickinson offers a competitive benefits package and retirement plan, plus tuition remission and tuition assistance incentives. The college is committed to building a representative and diverse faculty, administrative staff and student body. We encourage applications from all qualified persons.