Digital Marketing & Communications Manager
6107BR
Golisano Institute for Sustainability
CIMS Program Development

Detailed Job Description
The Golisano Institute for Sustainability at Rochester Institute of Technology is seeking to hire a Digital Marketing & Communication Manager to lead and implement the digital strategy for all of GIS programs and research centers. This position will also be directly responsible for coordinating all marketing and outreach efforts for the academic recruitment efforts at GIS.

The Digital Marketing and Communications Manager will serve as:

• Leader for the development of strategic and effective digital marketing recommendations for all GIS programs and centers. Specifically this manager will identify digital opportunities and map out the implementation, inclusive of research, resource planning, execution and key insights based on campaign results and analytics.
• Serve as the project manager of all GIS's website and digital strategies to boost awareness and SEO of our research, academic programs, client successes, and related campaigns.
• Work across all GIS departments and research programs to support other digital-related work, including email, web and digital advertising programs.
• Work with all program managers and marketing and communications coordinators assisting them in developing digital work plans to plan and build target audiences
• Drive the adoption of processes and standards, supporting digital best practices (blogs, resources, newsletters) and key digital metrics (dashboards).

The Digital Marketing and Communications Manager is responsible for the development and execution of the annual Marketing Plan for new student recruitment, updating marketing brochures, collecting and compiling testimonials, maintaining website content, planning for dissemination events, and working closely with RIT University News in preparation of articles, news releases and media events.

The Digital Marketing and Communications Manager is required to have excellent communication, writing and presentation skills and may perform other tasks in support of the Institute as requested by the GIS director and its academic department heads.

Major responsibilities:

• Strategic Marketing Initiatives: Identify quarterly digital opportunities for GIS to grow key audiences and build awareness of its programs. Map out the necessary action plans, including research, inputs, tactics, and post campaign analytics

• Monitor, track and assess marketing success of all GIS digital strategies, and make recommendations for revisions

• Manage all GIS websites, architecture, SEO strategy, layout & design, and upgrade as needed

• Serve as managing editor of all GIS websites and newsletters including content, pictures, articles, and announcements. This includes the coordination of all GIS news stories, success stories and blog development with the GIS writers

• Develop and execute all aspects for our academic marketing plan, inclusive of audience persona development, email communications, open house or other event coordination and promotion, web page updates, coordination with academic department heads and external consultants, all social media

• Create and maintain all GIS networking and communication venues including social media (e.g. Facebook, Twitter)

• Maintain mailing lists and CRM database of all student prospects

• Negotiate, Manage and supervise all external consultants for digital, web, video and SEO services

• Manage and supervise co-ops or student marketing employees

• Stay current with emerging opportunities in digital marketing strategies

Department/College Description
The Golisano Institute for Sustainability (GIS) is a leading sustainability research and education organization at Rochester Institute of Technology. GIS is made up of a diverse set of academic programs and applied research centers focused on the optimization of industrial systems to maximize material and energy efficiency while minimizing adverse environmental impacts. We work with partners in all areas of industry, government, and business to put technology and innovation to work for a sustainable future. The diverse perspectives we bring to a project or problem reflect our broad expertise across industries and the many partnerships weve formed with forward-thinking corporations, government agencies, and research organizations over the last 30 years.

Our six industry-facing applied research centers focus on sustainable manufacturing, energy, transportation, and buildings. They work to develop advanced technologies, sustainable industrial processes and practices, and data-informed policy recommendations. Each year, about 100+ companies, governments, and other organizations engage GISs research centers on a variety of projects to solve technical problems, innovate products or processes, research manufacturing technologies, reduce their environmental footprint, or commercialize a new technology. Research center projects are led by full-time professional staff with significant industry experience.

Required Minimum Qualifications
The experience required for this position is a B.S. in Marketing or related field with a minimum of five years of directly related work experience.

Specialized skills include:

• Self-motivated to meet deadlines independently
• Ability to handle multiple priorities
• Ability to work effectively in a fast-paced environment
• Excellent communication, writing and presentation skills
• Experience in developing and executing digital marketing plans
• Content development
• Basic understanding of web development language, some HTML preferred
• Intermediate skills in web design, content management systems
• Search Engine Optimization
• E-mail marketing platforms and strategy
• Marketing data analysis
• Paid advertising

This position has immediate oversight of employees while performing the same or directly related work most of the time as those the position leads. The position does not have responsibility for costs, methods or personnel.


Preferred Qualifications


Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: 117A

Required Application Documents


How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.


The direct link to this posting can be found here: https://sjobs.brassring.com/

Additional Details


Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the