ASSOCIATE DIRECTOR OF MARKETING AND COMMUNICATIONS
MSR seeks an Associate Director of Marketing and Communications. The Associate Director of Marketing and Communications is responsible for developing marketing content for multiple contexts to include website, publications, social media, advertising, and other related marketing platforms as part of the ongoing development and implementation of the communications strategy for the School.
Status: Full time/Exempt Classification: Administrator Supervisor: Director of Advancement and Communications Location: Lead Mine Campus Hours: 8 am - 4 pm
Essential Duties and Responsibilities: Marketing & Publicity
Develop, create, and deliver print and digital materials in support of admission, fundraising, academic, and other functions of the School
Develop, create, and deliver advertising collateral for multiple platforms
Assist with implementation of advertising strategy at the direction of the Director
Create video content using existing collateral for use across multiple marketing platforms including school website, social media, digital advertising, and e-communications
Assist with maintaining and development MSR's website content (written, photographic, graphic content) to ensure content is current, relevant, and in alignment with the School's communications strategy
Track and report on website analytics
Project manage production and development of marketing collateral and other project work at the direction of the Director
Photograph events, students, and other appropriate subjects for use in publications, social media, website, and advertising
In partnership with Director, identify and manage publicity opportunities across multiple outlets to include:
Promotion of special events, milestones, activities
Implementation of communications plans for events, milestones, etc.
Submission of public-facing MSR events/news to print and online community calendars
Provide writing and proofreading assistance as requested including, but not limited to: weekly e-newsletters; development, admission, SummerScape, academic, and other print materials
Manage and build engagement across MSR's social media, to include MSR's Facebook, YouTube, Instagram, and Twitter pages
Develop and implement social media strategy in support of school objectives
Report on social media metrics and analytics and provide recommendations
This job description in no way states or implies that these are the only duties to be performed by an employee in this position. Employees are required to follow other job-related instructions and to perform other job-related duties requested by those authorized to give instructions or assignments.
Competencies: The Associate Director of Marketing and Communications should possess at minimum:
A Bachelor's degree and a minimum of five years experience in a related field, or any appropriate combination of education and experience
Proficiency with Adobe InDesign, Illustrator, and Photoshop to include general photography and photo editing skills
Experience in communications, journalism, or public relations preferred
Strong project management skills with attention to detail and an ability to plan, organize and coordinate multiple tasks and meet deadlines
Knowledge and understanding of social media platforms
Ability to learn and apply new technologies
Knowledge of Adobe Premiere Pro video-editing software helpful
Experience with Google analytics helpful
Experience with Veracross Composer helpful
Independent school or private college experience preferred
Excellent written and oral communication skills
Flexible team play with "can-do" attitude
Ability to collaborate and interact positively with a wide range of individuals
Physical Requirements and Work Environment:
Work in a fast-paced environment dealing with a wide variety of challenges, deadlines, and a varied and diverse array of contacts
Work primarily in a traditional climate-controlled office environment spending extended periods of time at a desk and working on a computer
Regularly sit, talk, hear, and interact with students, parents, employees, visitors
Occasionally lift up to 30 lbs.
Regularly uses close and distance vision
Turn, bend, and reach.
It is the policy of The Montessori School of Raleigh to make employment decisions on the basis of qualifications for a specific job without regard to race, color, religion, sex, sexual orientation, marital status, national or ethnic origin, age, veteran status, or the presence of a disability, except where such is a bona fide occupational qualification. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation.