The College digital coordinator (DC) creates and helps manage content on our social media channels (Facebook, Twitter, LinkedIn, Instagram), the web, and newsletters. Social responsibilities include posting scheduled content, responding to private/direct messages, and monitoring the general “conversation” on all social media. The DC works closely with the campus photographer and videographer for planned social campaigns and live streaming posts. The DC applies search engine optimization (SEO) best practices to drive and enhance traffic. The successful candidate will work with department web admins and advise on content for clarity and engagement that highlights Geneseo’s unique attributes. The DC will be the College Communications and Marketing point person for web analytics. The position also plans and executes paid digital advertising campaigns (primarily social media).
Paid, professional experience in social media management and strategy for a company or institution.
Excellent grammar and written communication skills
Experience creating and managing paid social media marketing campaigns
Knowledge of search engine optimization (SEO) and best practices for web content
Familiarity with Google Analytics
A commitment to the campus values of diversity and inclusion
Experience editing web content using a content management system (CMS) such as Drupal or WordPress
Experience leading and directly managing paid social media marketing campaigns and other types of digital advertising campaigns.
Experience creating reports on web traffic data or social media marketing campaign effectiveness
Significant experience writing for the web, editing websites, and optimizing web content for search engines
A deep understanding of Google Analytics
About SUNY Geneseo
Founded in 1871, Geneseo is a premier public liberal arts college. Nationally recognized for excellence and value in the liberal arts, Geneseo is known for its exceptional faculty, its welcoming atmosphere, and its reputation for producing successful alumni.
Located on 220 acres in the historic Village of Geneseo, and a short drive from Rochester and Buffalo, Geneseo offers a warm environment for learning and discovery. The campus embodies the classic aesthetic of Northeastern colleges with brick walkways, shade trees, and ivy-draped buildings.