About the Center for Professional Education
The Center for Professional Education is the primary outreach division of UTC. Our mission is to provide professional and workforce development training opportunities for those who are already in the workforce or who are looking to enter a new career opportunity. Programming opportunities include professional credentialing programs for Supply Chain, Project Management, Human Resources, and Information Technology. Workforce development programming included certification programs in medical careers, IT security, web development, and cloud computing. Though located in Chattanooga, the Center for Professional Education has an entrepreneurial mindset and pursues opportunities that are not necessarily bound by geography. Market opportunities exist in Nashville, Knoxville, and, in some cases, the State of Tennessee.
Job Description
The Center for Professional Education is seeking an Assistant Director of Marketing to lead the planning and execution of marketing initiatives for the department. The incumbent in this position will be responsible for content creation, social media and communication strategies, and marketing plan development for a variety of professional education program areas. The position will have responsibility for coordinating recruitment and enrollment strategies, elevating brand awareness, and drive revenue goals for the Center. A key responsibility will be to draw extensively on data analytics, utilize marketing best practices, and use critical thinking to make decisions. The incumbent will be a thought leader in the office, working strategically with the director to inform direction, influence outcomes, and monitor goal attainment. The position provides direct supervision to two employees within the organization and is expected to provide thought leadership to program staff.
The Assistant Director for Marketing will be expected to conduct work in a highly collaborative manner, which will foster new ideas for program recruitment and enrollment in all areas of CPE. The incumbent will also be expected to elevate our customer experience from initial engagement, through the enrollment pipeline, and culminating with registration.
Job Responsibilities
- Plan, develop, execute, and manage robust marketing campaigns that include, but are not limited to, digital advertising, email, landing pages, webinars, and print media
- Design and implement a content strategy and calendar that addresses business goals
- Conduct market research, forecasting, and strategic planning to assess and ensure programs align with market need and demand
- Manage CRM platform to increase customer engagement by building automations, reviewing customer data, and optimizing workflows
- Develop and write content for video production, social media, blog posts, emails, and websites
- Coordinate PR opportunities through press releases, video shoots, and photography sessions
- Track and report financial results and impact of all marketing initiatives
- Analyze marketing data from Google Analytics, SiteImprove, LinkedIn Advertising, Facebook Business Manager, and Google Ads
- Manage assigned projects and collaborate with stakeholders to develop solutions and implement recommendations.
- Provide strategic thought leadership to the leadership team within CPE.
- Work with the director to assess revenue generation goals weekly, monthly, quarterly, and yearly.
- Supervise and train employees on the marketing team.
Knowledge Areas and Competencies
- Basic HTML
- CRM Experience - ActiveCampaign Preferred
- Analytics - Google Analytics, SiteImprove
- Digital Advertising - Google Ads, LinkedIn, Facebook
- SEO
- Copywriting, storytelling, and editing
- Marketing Automations
Required Minimum Qualifications
- Bachelor's Degree in Marketing, Communication, Public Relations, English, or related disciplines. (Master's Degree preferred.)
- 3-4 years' experience in developing and managing marketing campaigns, including social media marketing; writing/editing copy for a variety of platforms; and elevating/raising brand awareness; strategic goal setting.
- Experience analyzing data, identifying trends, assessing results.
- Experience developing and executing social media strategy and managing marketing campaigns.
- Experience with digital marketing, SEO, and Google analytics.
- Proficient project manager.
- Outstanding written and verbal communication skills.
Application
