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Digital Advertising Specialist
New England College
The Digital Advertising Specialist will support our advertising initiatives on Google, Facebook/Instagram, LinkedIn, TikTok and other platforms and websites as needed. This position is responsible for both setting up new accounts and conducting ongoing management/optimization of existing accounts. The Digital Advertising Specialist will be fully familiar with all stated platforms, comfortable setting up all ad types (search/video/display on Google; image/ carousel/video/lead on Facebook; sponsored content/InMail on LinkedIn), and able to utilize Photoshop (when needed) to create image assets (primarily for social ad platforms). Additionally, this position will implement and track advertising on third party websites for outlets such as trade, local and industry publications. This position is expected to be proactive in suggesting and implementing new campaign ideas, able to identify and address underperforming campaigns, and report on successes and milestones. In addition, this position will be asked to manage third party partnerships with advertising vendors and third-party listings of the college. • Create/manage campaigns on Google, paid social media channels (primarily Facebook/Instagram and LinkedIn), and on third party websites;
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