Sales Development Manager
Future US Inc
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Sales Development Manager

Future US Inc

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Details
Posted:
March 26, 2021
Location:
Washington, Washington
Salary:
Competitive
Type:
Full Time - Experienced
Categories:
Marketing, Sales

Department Summary

Future’s US Commercial team is seeking a Sales Development Manager to join a thriving team of sales-minded marketing professionals.

The Sales Development team serves as the primary contact for the Future sales teams, responsible for both the pre-sale ideation, packaging and collateral development of all custom campaigns, generating, analyzing, and communicating proposals (in Online Display Media and Creative Solution programs) to the sales organization for presentation to Advertising Agencies and/or clients. The team also supports the development of new revenue-generating advertising and experiential products by creating proactive sales packages, insights, media kits, and case studies. The Sales Dev team supports the sales process through deadline management and research from pitch stage to sold programs. Team Members will work closely with Sales and Marketing Departments and all media platforms for sales opportunities.

Job Summary & Purpose

This is a position within the Commercial team's Sales Dev division for an experienced Marketer. You will be responsible for supporting sales with a thorough understanding of Future’s key verticals, brands, and events. You will work closely with the Sales team to lead the division’s commercial success by balancing Revenue, Performance, and Brand Equity. You will oversee planning of media campaigns, assist in creative solutions programs for our clients, and support Sales to generate responses to client proposals.

You will be a dynamic, but thoughtful innovator who solves brand challenges through creative use of Future PLC’s advertising solutions. We are looking for someone capable of developing tailored custom advertising solutions for both agencies and brand-direct clients, as well as the individual creation of proactive sales collateral.

Collaboration is key in this role as you partner closely with various internal teams across the business to develop revenue-driving ideas, solutions and collateral in support of the sales team. Additionally, this role requires an insights driven approach and will collaborate with our Trade Marketing, Editorial, Planning, and Intelligence leadership to position our data and insights in an inspiring and powerful way.

Key role responsibilities

  • Prioritize work and manage deadlines
  • Develop integrated advertising packages (display media, creative solutions, email, experiential) from ideation to formal or informal response to proactive or reactive (RFP/RFI) needs
  • Partner internally with Sales to implement packaging and pricing strategy adhering to rate cards and guidelines
  • Work independently to review and create customized media plans and strategically utilize inventory to maximize revenue
  • Devise distribution and amplification strategies to achieve client KPIs at the lowest cost to Future
  • Thorough understanding of Future PLC’s portfolio of brands and verticals
  • Concept campaigns and translate them into cohesive sale-able RFP responses and campaigns. Programs must be unique responses to our client’s marketing challenges that can be produced on time and on a budget
  • Collaborate with the Sales, Editorial, Product, and Creative Solutions teams to identify, concept and create/package new custom programs and sales opportunities
  • Participate in sales and client brainstorms
  • Maintain weekly meetings with assigned sales partner (Account Director, VP and others) to go review open opportunities, and questions/updates about upcoming and current campaigns
  • Maintain and update an ongoing repository of sales collateral on our internal marketing systems
  • Build Future capabilities presentations, alongside Marketing leadership, that showcases the Future story, audience insights, and creative solutions
  • Partner closely with the Planning and Ad Ops teams to pull inventory and identify targeting opportunities

Requirements

Essential skills and experience

Knowledge:

  • Industry knowledge in order to easily identify standards & best practices with regards to Tech, Gaming, Music, Entertainment, and other verticals
  • Understanding of online-to-offline attribution modeling, and the holistic ability to tie digital spend to offline Client sales
  • Exposure to a variety of editorial teams, with a thorough understanding of what resonates with the audience and how they interact with advertiser content in this ecosystem
  • Knowledge of standard digital media products and IAB standards
  • Knowledge of what works well on the Web, both from a consumer and digital media industry point of view
  • Working knowledge of media agencies

Skills:

  • Strong creative mind. Be able to think out of the box (and inside it too) when clients need it, with a knack for writing marketing copy
  • Detail-oriented, thrives while multitasking
  • Excellent verbal and written communication skills, with an idea for design and a flair for unique storytelling
  • Good judgement and ability to work independently
  • Exceptional customer service skills with a strong sense of urgency
  • High degree of adaptability to changes in the nature of the industry
  • Positive attitude, energetic and passionate!
  • Ability to multitask as you work with multiple sales reps and campaigns
  • Exceptional organizational and time-management skills

Experience:

  • Substantial digital marketing experience in a Sales Development/ Trade Marketing role for a B2C Publisher, media agency or brand
  • Basic MS Excel, MS Word, Powerpoint, Slides
  • Understanding and knowledge using CRM and/or booking systems (Salesforce, Netsuite or similar)
  • Experience working with multiple stakeholders informed and updated of campaign progress; able to articulate key milestones and dependencies
  • Demonstrable track record of creating complex programs, working with designers, programmers, ad operations, salespeople, and clients

NOTES:

Additional Salary Information: As well as our standard benefits, we have a number of awesome perks available to our staff including: Unlimited paid time off (yes you read that right!) A share in our success- every member of staff receives a profit pool bonus at the end of our financial year Complete flexibility to work from home however you can chose to work in one of our offices when they reopen! Free digital magazine subscriptions and access to back copies of our print magazines and bookazines Discounted gym membership and onsite health & wellbeing (yoga at lunch anyone?!) Annual Future conference - get together with your colleagues to celebrate success and look forward to what's next Regular staff socials arranged by our wonderful Employee Community & Culture committees Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues
About Future US Inc
Future is a global platform for specialist media with scalable, diversified brands. We connect people to their passions through the high-quality content we create, the innovative technology we pioneer and the engaging experiences we deliver. We are Future, a global multi-platform media company with big ambitions and the talent to bring them to life. Together, we connect people to their passions through the high-quality content we create and the innovative technology we pioneer. We’re the name behind market-leading brands in specialist sectors like technology, gaming & entertainment, music, creative & photography, field sports, knowledge and home interest. Specialists in our field are passionate about what we do, every year we attract millions of consumers to our websites, magazines, events and social spaces. We’re dedicated to creating loyal fans of our brands, and the number is growing all the time. But that’s not enough – we’re continually adding to our portfolio, building on our technology and investing in our people. Everything we do is born from our desire to innovate and influence and we restlessly look to improve. We hire people we can learn from and we work together... to push the boundaries of what can be done. Together, we’re exceeding the expectations of everyone we exist for – our audiences, clients and shareholders. Our shareholders have watched Future transition into an innovative global platform for specialist media, our share price has performed well in parallel with both the transition and our growing ability in making our content pay. Shares Magazine has issued their 10 stocks for 2018 which includes Future as one of their top picks. We reap the rewards too, of course, with a fun and creative place to work and the kind of personal development that makes every day even more enjoyable and challenging. We believe it to be a really exciting time to join Future. Every kind of talent is celebrated and nurtured here. We believe in teamwork that transcends location, which means we don’t have a Future headquarters. Across our offices in the UK, US, France and Australia, each and every one of us are playing a part in driving our business forward.
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