| Do you want to build a clean energy future that includes everyone? Do you tell stories through digital media that inspire people to take action, or increase engagement with an organization? Can you bring new perspectives to an online dialogue and amplify the voices of change makers? Then Slipstream needs you. Slipstream creates, tests, implements, and scales the next generation of solutions that move us farther, faster toward a clean energy economy. Fostering an innovative workplace culture that welcomes disruption and fresh ideas, our dedicated team tackles the climate challenge in ways that produce enduring economic and environmental benefits for all. We are seeking a Digital Content Strategist who can bring our innovation and impact to life through powerful storytelling and creative communication strategies. The Digital Content Strategist has a track record of results in digital communications and marketing that drives engagement. This individual stays on top of digital trends and content best practices and leads the evolution of Slipstream’s approaches in SEO, social media strategy and tactics, content strategy/optimization, paid and organic promotion, and user experience and accessibility. Our mission to curb climate change depends on innovation and inclusiveness. Show us your curiosity, how you collaborate, and how you include under-represented perspectives to drive better ideas. You’re a team player whether leading a team or participating. You listen carefully to colleagues, clients, and partners. You’re a great writer and a fearless editor who advocates for the reader. You produce and edit content that drives results across multiple digital platforms and aligns with Slipstream’s voice, branding, business development goals, and mission. The Ideal Candidate: - Transforms technical facts and customer experiences into powerful stories that inspire people to engage in clean energy solutions.
- Monitors content marketing trends and analyzes performance data to continuously improve campaign results.
- Has worked extensively with style guidelines and knows how to match voice to a brand.
- Understands and upholds accessibility standards and privacy compliance and data security policies (CCPA / GDPR / permission-based marketing).
- Communicates Slipstream’s mission in new ways and new places.
- Might be a news enthusiast with experience in a newsroom or a journalism-related degree.
Primary Responsibilities: - Accelerate customer acquisition and engagement by creating inspiring SEO-optimized digital content with clear calls to action
- Lead Slipstream’s social media and digital advertising strategies, creating and placing ads and writing and scheduling daily posts
- Translate technical jargon into relatable content that resonates with customers
- Write, proofread, edit, and fact-check content, adhering to Slipstream’s brand guidelines and best practices for quality, graphics, style, and appropriate voice/tone across digital channels
- Craft engaging, mobile-optimized content for email blasts; manage distribution through our Pardot/Salesforce system; adhere to permission-based marketing policies; and analyze email campaign performance
- Update Slipstream’s websites as assigned
- Manage and measure social media and website performance: track, analyze, and report statistics, recommending actions to improve results
- Drive new and innovative ways to convey content that engages all targeted audiences
- Build and maintain strong relationships with key internal and external contacts
- Research industry trends and conduct keyword research
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