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UW Medicine includes Harborview Medical Center, Northwest Hospital & Medical Center, UW Medical Center, Valley Medical Center, UW Neighborhood Clinics, UW Physicians, the UW School of Medicine and Airlift Northwest. Of the $683.7 million in gifts and private grants raised in FY19 by the University of Washington, UW Medicine raised $307.3 million (45 percent of the University’s total) in gifts and private grants from nearly 17,000 donors. The University of Washington is in the final year of a multi-billion-dollar campaign, during which UW Medicine has currently raised over $2.4 billion.
The Associate Director, Digital Communications develops and implements communications and marketing strategies across multiple digital platforms to engage current and future donors, alumni, volunteers and other stakeholders in support of UW Medicine Advancement’s fundraising goals. This position is responsible for strategy, implementation, and measurement of UW Medicine Advancement’s website properties, email communications, social media presence, digital advertising, and analytics. The Associate Director for Digital Communications also creates digital content and works collaboratively to ensure UW Medicine Advancement’s message and brand is amplified through internal and external partners.
Website Strategy and Management (25%): •Oversee all aspects of Advancement website properties (three main properties and an internal site), continually evaluating ways to improve content, UX, performance, search engine optimization (SEO), and design. •Lead and project manage site redesigns, refreshes, rebuilds, and other technology solutions, working effectively with internal and external partners to complete projects on time. •Create pages and microsites for special events and campaigns. •Publish content, build webpages, create web forms, and install plugins. •Set performance goals and prepare regular reports on website analytics.
Social Media and Digital Advertising (25%): •Develop and execute social media strategy for UW Medicine Advancement to drive awareness, stewardship and engagement. •Build relationships with social media managers throughout UW Medicine and the broader University, as well as with partner organizations to amplify UW Medicine Advancement content and messages. •Identify and listen to relevant social communities and design engagement strategies targeting these populations. •Work with ad buyer to design and implement high-ROI digital advertising strategies and campaigns. •Manage advertising spend, shifting resources as needed for maximum impact.
Email Marketing (25%): •Build, send, and measure all mass email communications for the office. •Continually test variables and provide guidance to teams on strategy, content, layout, and approaches to improve their results. •Coordinate with the data management team to pull lists, track email engagement, and identify opportunities to reengage audiences. •Design and implement automated email campaigns, continually monitoring and adjusting strategies to improve results. •Work with UW’s Marketo team to build new templates, troubleshoot and ensure maximum use of Marketo’s capabilities.
Strategy, Planning, and Coordination (25%): •Serve as a communications team liaison for specific fundraising teams and projects, developing and overseeing comprehensive digital-first communications and marketing plans in support of fundraising goals. •Collaborate with colleagues to create and implement digital communications plans for their programs and initiatives. •Coach and train colleagues on effective digital content creation and website tools and technologies, ensuring an effective balance between decentralized vs. centralized content management. •Perform other duties and special projects as assigned.
Information and Technology: Leverages technology to further the strategic goals of the office. Adept at the technology tools, software, coding and data systems required to accomplish work. Keeps current on emerging technologies, changes in systems, and new applications as pertinent to position. Utilizes electronic resources securely; protects all data, electronic or otherwise, from vulnerability.
Nonprofit Writing and Communications for Digital Media: Understands the elements of successful donor-centric communications and how digital content can best engage donors.
Results Orientation: Gets things done well and on-time. Prioritizes goal setting, tracking and reporting. Develops strategies, measures for success and feasible timelines for successful project implementation and execution. Anticipates market trends and effectively facilitates and manages processes. Seeks out feedback and models a growth mindset.
Innovation and Creativity: Generates new and unique ideas and solutions. Demonstrates innovative and creative thinking processes. Actively and persistently finds solutions to barriers that hinder results. Looks for and creates opportunities to expand impact.
Collaboration: Able to break down silos, build trust and maintain positive and effective professional relationships with colleagues. Actively contributes as a member of working teams to achieve results. Listens for understanding, assumes positive intent and identifies solutions to barriers or conflict. Has a poised, professional manner with the ability to express oneself clearly and empathetically in interactions with others in all forms of communications, i.e. verbal and written, one-on-one and group, etc.
Accountability: Takes responsibility and ownership for the process, the product and the results. Accepts responsibility for mistakes. Actively seeks and accepts feedback. Identifies missing skills or areas for growth and proactively seeks to build capacity. Holds self accountable for delivering on commitments and renegotiates when needed and appropriate.
Promotes Diversity and Inclusiveness: Respects, supports and contributes to the UW’s commitment to inclusiveness and diversity, ensuring that UW Medicine Advancement’s communications reflect that.
Strategic Thinking: Ensures a clear purpose and vision behind digital communications efforts that align with the UW Medicine Advancement’s goals. Recognizes and seizes opportunities. Identifies a thoughtful path forward when faced with ambiguous or complex problems and situations. Draws upon past experiences and nuanced understandings of the situation and stakeholders to formulate recommendations.
MINIMUM REQUIREMENTS Bachelor's degree in communications or marketing and four to five years of relevant and increasingly responsible experience.
Equivalent education and/or experience may substitute for minimum requirements.
DESIRED REQUIREMENTS •Understanding of SEO, UX, Google Ads, remarketing and tracking tools (tracking codes, campaign URL builders). •Knowledge of development/advancement/alumni relations principles. •Knowledge of healthcare fundraising practices.
CONDITIONS OF EMPLOYMENT •Must be able to attend occasional evening and weekend meetings and events. •Must have regular, reliable transportation for local travel and be willing to travel when necessary.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.