The Enrollment Management Communications Manager under the direction of the Assistant Vice President for Enrollment Management, will manage all communications for all prospective students throughout the enrollment funnel from the inquiry stage to currently enrolled students. The EM Communications Manager is responsible for creating marketing automation campaigns and is responsible for maintaining the integrity, configuration, integration, and support of the University's Customer Relationship Management (CRM) software. This position may oversee a team.
Communications Operations - Provide day-to-day operational oversight in creating communication campaigns, nurturing email communication flows, creating marketing automation, and leveraging CRM opportunities.
Campaign Execution - Develop and build out multi-channel campaigns that consider the full journey of a student (prospective and current).
Inquiry Management - Execute and manage digital inquiry generation and cultivation plans through Texas A&M-San Antonio's website and CRM system to support enrollment targets, including but not limited to, automated email campaigns, and digital advertising supporting and overseeing campaigns. CRM Integration - Manage CRM operational process for outbound email nurturing campaigns by establishing processes, best practices and recommending new CRM tactics and features to test and launch. Collaboration - Foster collaboration and strong working relationships with key stakeholders internal and external within Enrollment Management and Texas A&M-San Antonio. Reporting and Compliance - Measure and create reports and/or dashboards on pertinent campaign metrics and ROI to communicate outcomes and make recommendations on how to move forward to hit defined KPI goals and protect the quality and accuracy of the data in prospect lists and adhere to CANÂSPAM regulations.
Data - Importing data from various sources and managing data standards.
Education & Experience:
Bachelor's degree in Communications
Five years of related experience including two years of related supervisory experience.
Knowledge, Skills, and Abilities:
Knowledge of word processing and spreadsheet applications.
Ability to multitask and work cooperatively with others. Effective verbal and written communication skills. Strong interpersonal and organizational skills.
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
Please make sure to provide the following documents:
2) Resume to include three (3) professional references
2) Cover Letter
For detailed instructions on how to apply for any positions on our website, please use the following link:
Internal Number: R-027932
About Texas A&M University - San Antonio
Texas A&M-San Antonio provides affordable higher education opportunities to students from over 30 counties in the surrounding South Texas region, and has graduated over 5,000 students who are career-ready in a variety of in-demand fields such as education, business, information technology and cyber security, criminology and biology.