Washburn Center for Children has embarked on an exciting growth plan to serve more children and families. In this newly created position, the Director of Marketing and Communications will be responsible for the creation and implementation of Washburn Center’s marketing and communications strategies, both internal and external, to support the achievement of transformative organizational goals. The position works collaboratively with the Chief Advancement Officer (CAO) to lead all aspects of the agency’s brand and deliver high quality communications to all agency constitutents and stakeholders. Key functions under the director’s purview include:
Branding and community awareness building
Strategic Marketing (employee recruitment and program marketing)
Donor / stakeholder communications
The Director of Marketing and Communications manages the daily operations and budget of the agency’s marketing and communications and supervises the Communications Coordinator. The director reports to the CAO and collaborates closely with a variety of constituents including volunteers, donors, trustees and staff from across the organization.
Grow the brand, uphold brand standards and build community awareness
In concert with the CAO, create, implement and measure the success of a comprehensive, differentiating marketing and communications program that will build awareness of and engagement with Washburn Center for Children’s mission, programs and leadership in the field of children’s mental health.
Develop and execute effective strategies for an integrated exernal communications plan that includes both short and long-term goals, priorities, outcomes, action steps, timetables and budget. Ensure all marketing activities support Washburn Center’s organizational goals.
Actively champion diversity, equity and inclusion in the agency’s marketing and communications efforts.
Elevate the agency’s voice, programs and stories while partnering with key internal/external stakeholders on communication needs and opportunities.
Lead the agency’s media relations by developing media and source relationships, pitching stories, responding to media requests and prepping staff with key messages for media interviews.
Keep informed of trends in the fields of marketing, communications and public relations; continually seek to incorporate new strategies and best practices into the agency’s marketing and communications efforts.
Develop and manage means to seek regular input from Washburn Center’s key constituents regarding the quality of its programs and services and relevance / value to the community.
Collaborate with Human Resources to recruit therapists and other open positions in a competitive workforce environment; support culture-building communications to help retain staff
Create a marketing strategy that ensures a steady stream of client referrals to the agency, with input and collaboration from Leadership Team members
Develop new marketing strategies to garner greater attendance at events organized by the Advancement team (Golf, Wine & Brew Celebration, Washburn Games and Thought Leadership Series).
Consider the history, context, geography, religions and languages of the regions in which the organization does business as marketing tactics are developed.
Utilize, expand and build upon existing key messages and implement a newly defined strategic plan to support internal culture and communications; build a more formal internal communications function with infrastructure that streamlines communications, prioritizes information, refreshes existing communication tools and generates engagement and enthusiasm from employees.
Support Communications Coordinator in creating relevant content for a monthly staff newsletter and other channels.
Serve as a lead content developer and writer for all marketing channels, including (but not limited to) external publications, website, digital media, advertising, promotional materials and special events.
Assess audiences to establish appropriate communication channels and develop content to meet different needs for diverse audiences. Develop messaging tailored to different audiences that is clear, relatable and authentic. Continuously keep content fresh.
Collaborate with Advancement team in creating donor communications.
Ensure all agency communications promote inclusive language, uphold the agency’s core values and brand, incorporate key messages and offer a consistent tone.
Collaborate with the Communications Coordinator to oversee the design, writing and distribution of organizational collateral, including presentations, newsletters, email marketing, brochures and flyers.
Oversee the Communications Coordinator in managing the agency’s content management systems, including website, electronic communications and social media platforms.
Manage projects using a variety of diverse vendors, including printers, designers, photographers and mail houses.
Leadership & Personal/Collective Responsibility to our agency’s core values
Foster a team culture that honors respect, accountability, cultural responsiveness, motivation, professional growth.
Discern when to inquire, advocate, drive, or resolve more decisively
Demonstrates an ability to flex style when faced with myriad dimensions of culture in order to be effective across cultural contexts
Leverage your unique abilities to help co-create an inclusive work culture. Actively participate in and/or lead diversity, inclusion practice groups, team activities and agency efforts.
Demonstrate openness and curiosity toward understanding how you are similar and different than others. Be open to expanding your perspective, and model a commitment to reflecting, shifting and evolving over time.
Listen and share. Seek out new, additional voices and withhold judgment, especially when faced with differing points of views or hearing new perspectives.
Washburn Center for Children is an EEO/AA employer: women, minorities, people with disabilities, and veterans are encouraged to apply.
Cultural Responsiveness is essential to achieving our mission. Our aspirational aim is to advance equity and work toward building a multi-cultural workplace community that balances culturally responsive practice with internal self-awareness and reflection.
This requires a commitment, by each and every employee, to increase awareness of our own cultural beliefs, values and biases; self-reflection and individual growth; and to actively integrating diversity, equity, and inclusion into our organizational cultural at Washburn Center. The on-going practice of learning, developing and action is guided by our core values:
We embody compassion
We practice resilience and hold hope
We build a multicultural community
We transform and grow
A Bachelor’s degree in marketing, communications, or relevant field is required. A minimum of five years’ experience in marketing, communications or public relations with demonstrated success, preferably in the nonprofit sector required. Experience in a supervisory or managerial role is required.
Applicants must show skill in developing and applying strategic planning principles as it relates to communications and marketing. Speech writing and speech coaching capabilities are required. Candidates should have the ability to create and successfully implement integrated, inclusive marketing and communication plans that are directly tied to organizational priorities. Graphic design experience, as well as knowledge of Adobe Creative Suite preferred. Top applicants will have excellent writing and editing skills, with experience in creating tailored, persuasive and compelling content for different audiences with different tones as well as the ability to effectively communicate and move projects forward with a broad range of diverse internal and external audiences. Experience in implementing an internal communications program that supports an equitable work culture highly preferred.Experience working with vendors across a wide range of expertise, including research, design, direct mail, digital, advertising, and PR.
Internal Number: 1230
About Washburn Center for Children
Mental health touches us all. At Washburn Center, we’re committed to nurturing every child and family's well-being and full potential through transformative mental healthcare. We are continuosly learning and evolving. What we do is grounded in compassion and hope. Join our team as we serve more than 3,600 children and approximately 10,800 family members each year through school, home and clinic-based mental health services.