The Boulder Convention and Visitors Bureau (CVB) is the official tourism marketing and group sales contractor for the city of Boulder. The CVB work culture embraces Boulder’s values and lifestyle. It is a creative, fun, collaborative, and fast-paced environment.
We are looking for a Digital Marketing Manager to work with the existing marketing division who has proven skills and who is a strong experienced team member. We are looking for someone who will live, eat, and breathe analytics and celebrate when the KPI’s exceed the team’s goals.
Manage company website
Oversee 2020 website redesign
Devise strategies to drive online traffic to company website and increase conversions
Dive into analytics and find strategic ways to increase engagement
Leads semi-monthly Analytics Meetings with the team
Optimize marketing integration across many platforms
Research and vet new digital opportunities and value
Project manage digital marketing campaigns
Evaluate emerging technologies and platforms. Provide thought leadership and perspective for adoption where appropriate and must keep up with emerging technologies
Analyze the data and work with existing team to integrate and elevate the CVB marketing programs
Create goals and benchmarks for KPI
Maintain web systems (CRM, CMS, SEO, email distribution). Primary contact with web provider.
Support and train three departments in web systems
What this is not:
Social media contributor or manager
Marketing Manager or Director
Reports to Director of Marketing
Bachelor's Degree with 2-4 years of experience in Online Marketing, Digital Advertising, Online Communications, or related field.
Experience publishing/editing web content; understanding of Adobe Photoshop, InDesign, Acrobat, Illustrator & Flash Integration
Strong understanding of current online marketing concepts, strategy and best practices
Solid understanding of web technologies, including strong knowledge of web and email analytics (Google Analytics, SEO, PPC, Email marketing, social media and Content Management Systems.
Background working for a marketing agency or advertising agency a plus
Strength in details and budget management
Strong reporting skills with the knowledge to evaluate and recommend course corrections
Public speaking required
May require background and personality profile evaluation
Additional Salary Information: Insurance benefits (health, dental, vision, short and long term disability), matching 401k, EcoPass for Denver metro area.
About Boulder Convention and Visitors Bureau
The Boulder Convention and Visitors Bureau (CVB) is the official tourism marketing and group sales contractor for the city of Boulder, Colorado.