| At the University of Cincinnati our goal is to change the higher ed landscape. We put education in action by moving learning far outside the four walls of a classroom. This is where internships spark startups, possibilities become achievements and improving society is second nature. If you share these ambitions and speak in deliverables, KPIs, A/B testing, personas, ROI and the like, join our amazing marketing and communications team and grow with us Essential Function Under general supervision from the Executive Director of Marketing and Communications, direct planning, developing, and implementing publications, marketing campaigns, promotional campaigns, communications, market research and public relations services for university-wide initiatives. Assist in the development and coordination of college and department-level campaigns as a strategic advisor. Characteristic Duties - Develop and implement: marketing product strategy; targeting; branding; print and online/digital advertising; digital marketing; media planning; and other on-time deliverables for assigned university-wide initiatives.
- Collaborate with marketing and communications constituents to develop and implement a branding strategy based on student and market research that incorporates the overall University visions, missions, goals and strategic plans.
- Consult as a strategic advisor, current with industry trends and best practices, in the development and coordination of college- and department-level campaigns
- Assist in the development of a marketing strategy for undergraduate student recruitment by identifying key dates, KPIs, journey mapping and platforms for execution.
- Assist in the development of a marketing and communications strategy for national reputation by developing an editorial calendar, messaging strategy, and key assets to be for execution.
- Work closely with the Executive Director of Marketing + Communications to create a system and process for gathering and analyzing data in order to generate qualified leads, and determine ROI on all efforts.
- Work closely with the Executive Director of Marketing + Communications to create and implement interdepartmental processes and procedures that increase productivity, maximize ROI, and improve outcomes.
- Manage the selected technology and tools to better performance and outcomes (Asana, Trello, Cision, Google Analytics, Meltwater, Tableau).
- Be financially accountable for the management and investment of a significant budget for a marketing program with the goal of optimizing return on marketing investment.
- Serve as liaison for various vendors and contract operations.
- Develop and administer appropriate policies and procedures.
- Serve as a member on University-wide, community and industry committees and/or meetings.
- Provide direct supervision to exempt and non-exempt staff (i.e., hiring, performance evaluations, disciplinary action, approve time off, etc.).
- Perform related duties based on departmental need.
Minimum Requirements Bachelor’s degree with five (5) years experience; -OR- Associate’s degree with seven (7) years experience; -OR- nine (9) years experience. Degree must be in Business Administration, Marketing or a related field. Experience may require at least three (3) years supervision. The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement. As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP). The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled. REQ: 38685 SF:OMJ SF:RM SF:INS |
