Job No: 493523 Work Type: Staff Full-time Department: Communications and Public Affairs Location: Wilf Campus, 500 West 185th Street, NY, NY Categories: Communications/Marketing/Media
Position Summary: The Manager of Advertising and Interactive Media is a key member in the Office of Communications and Public Affairs (CPA) supporting the digital advertising needs and social media outreach for Yeshiva University admissions, schools and programs. The manager will help build awareness and recognition of YU as a leading academic institution with a unique position with key target audiences.
This position will report to the Director of Advertising and Interactive Media in the Office of Communications and Public Affairs (CPA). S/he will interact with all sectors of the University including Academic Affairs, Student Life, Institutional Advancement, Legal and counterparts at the undergraduate and graduate schools.
Support the advertising, marketing and creative team in the development and deployment of programs and school/university-wide campaigns to raise YU brand awareness in an effort to increase enrollment, donations, and community engagement across multiple platforms
This position will be responsible for web content management, advertising, social media, digital media (video and photography), SEO, SEM, e-mail marketing, print materials, sponsorships, and special events
Oversee a university-wide marketing calendar and manage all components of campaign development, implementation and measurement. This will require frequent and effective contact with various departments across the university
Support CPA efforts in developing and maintaining the universitys intranet
Ensure the external and internal communication vehicles of the University are accurate, timely, informative and compelling
Inform YU stakeholders while promoting its community, programs and reputation
Experience & Educational Background:
Must possess a bachelor's degree and at least 3-4 years of experience in a similar position, preferably in higher education
Demonstrated project management skills
Experience with SEO, SEM, digital KPIs and campaign performance measurement a plus
Knowledge of agency management and budgeting
Experience with Drupal a plus
Skills & Competencies:
Current hands-on knowledge of Drupal content management system (Drupal 8 preferred)
Current, hands-on knowledge of social media advertising platforms and campaign management
Strong interpersonal/human relations and customer service skills
Strong analytical and troubleshooting/problem-solving skills
Ability to conduct research into emerging technologies and evaluate/present alternatives
Ability to work in a team-oriented, collaborative, fast-paced environment
Excellent copywriting skills and a strong creative background
Adept at social media with excellent judgment in online engagement
Experience with digital photography and videography
Knowledge of iModules desirable
Familiarity with higher education and Jewish community a plus
Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.
We are a leading global educational institution that employs 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission through all that we teach, by all that we do and for all those we serve. We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.
The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the Universitys retirement plan. Staff members are typically eligible for four weeks paid vacation each year and have access to a shuttle to nearby subway locations.
Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.
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Yeshiva University has been transforming lives for more than a century. Nowhere but here can students have a personal, small college experience while benefitting from the academic rigor of a top ranked research university. Since its inception YU has been dedicated to melding the ancient traditions of Jewish law and life with the heritage of Western civilization, and each year we celebrate as future leaders make YU their home. Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.