If you are target-driven, enjoy sales and want to use your knowledge in a medical or healthcare field, a career in healthcare marketing sales could suite you. The Healthcare Account Executive is responsible for driving and closing ad revenue in the healthcare category and the management of client relationships, which includes understanding clients’ broader marketing agendas and how digital patient engagement and social marketing solutions fit within the overall marketing mix.
The ideal candidate will have experience with developing & maintaining client relationships at the C suite level with hospitals as well as senior level decision makers in a variety of physician groups and with developing strategies that support clients’ business objectives. The ideal candidate will also have experience in digital advertising/marketing and be able to quickly comprehend health solutions and proactively craft strategic recommendations.
Day to day communication with clients and serve as the primary point of contact
Build and understand campaign strategy to ensure business needs are met and additional opportunities are identified
Operate in both a marketing and business strategy capacity to grow and maintain client relationships
Assess and cultivate long-term strategic goals
Interpret marketing results at an in-depth level and communicate findings to internal teams and clients
Create and present sales presentations and reports to clients for all campaigns
Collaborate across the sales, digital fulfillment, billing, and agency departments
Effectively manage and prioritize accounts
Provide a collaborative, problem-solving environment with clients
3+ years of experience in sales in the healthcare category
2+ years of experience in digital advertising / marketing developing strategies that meet client goals
Experience in diagnosing issues and recommending strategies to resolve problems.
Experience presenting to and coordinating senior level meetings
Exceptionally detail-oriented self-starter who can work independently
Outstanding communication abilities, with a proven track record of driving insightful findings
Ability to thrive in a fast-paced setting, prioritize, and manage multiple accounts simultaneously
Proactive problem solving skills
Strong organization and follow up skills
Initiative and personal responsibility for work
Accountable and reliable
Entrepreneurial and team oriented spirit with a “nothing is beneath me” and “do whatever it takes” attitude
Proficient in creating effective and compelling presentations
Willing to travel to client locations across the state
Familiarity with digital and traditional media a plus
Fun, dynamic individual
Internal Number: 196988
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
BACK TO TOP
IAB Career Center is Just One of the Benefits.
Discover what else IAB has to offer!
The job you are trying to reach from was originally posted at IAB Career Center.