The Director of Admissions and Financial Aid Marketing will manage the creation, integration and execution of multiplatform communications for admissions and financial aid. Situated in the Office of Communications and Public Affairs (Communications), this position will report to the Associate Director of Communications with input from the Vice President for Admissions and Financial Aid (Admissions & Aid), and work in close partnership with the admissions and financial aid team. The anticipated start date for this position is July 1, 2019.
STATUS: Full-Time, 12 Month, With Benefits WORK HOURS: 8:30-4:30 Monday-Friday FLSA: Exempt MINIMUM PAY: $68,704 (salary commensurate with experience)
Essential and Related Functions:
Partners with leaders in Admissions & Aid and Communications to identify needs, develop and implement annual communications plan, align messaging across units and make strategic use of various digital and print vehicles.
Serves as liaison between the Communications and Admissions & Aid offices, ensuring quality and consistency of service from Communications and achievement of goals and objectives for recruitment and yield efforts.
Affirms the creative and authentic W&L story is collected and messaged to key audiences: prospective and current students and parents and college counselors.
Ensures that key university messages are deployed appropriately in recruitment and yield efforts.
Serves as project manager for all Admissions & Aid communications, optimizing workflow and scheduling from design consultation to content creation and deployment.
Writes and assembles content for all Admissions & Aid communications, including print pieces, email campaigns, social media, video and multimedia presentations.
Maintains calendar to assist with scheduling and pacing Admissions & Aid communications to prospective students, parents and guidance counselors.
Manages and updates Admissions & Aid webpages and social media accounts.
Serves as primary liaison to admissions search vendor (Fire Engine Red) and digital marketing agency (Carnegie Dartlet), determining search buys, overseeing prospective student outreach and managing digital advertising.
Monitors and updates third party online college search engines, e.g. Cappex, QuestBridge, Strive for College, Niche, College Confidential, College Board.
Serves as a member of Communications’ content strategy team, participating in the development of story ideas and the integration of key messages and institutional storytelling in print and digital media.
Additional related duties as assigned.
Strategic Thinking- Able to implement department strategic objectives into actionable plans and goals. Makes departmental goals and priorities clear to team and explains relevance to each person's job. Collects and assesses information on multiple and relevant factors to develop policies and make critical strategic decisions. Demonstrates a clear understanding of detailed financial factors that drive departmental budget (e.g., position requests, hidden costs, impact on morale) hen considering decisions.
Change Adaptability- Understands the effects of change on the work group and proactively clarifies information to help them deal with a changing work environment. Identifies structural process, people changes and solutions to achieve change initiative goals and targets. Encourages new ways of looking at established processes and practices by soliciting ideas and recognizing/rewarding practical innovation.
Communication and Networking- Uses diversified styles of communication (e.g., explains by describing impact or circumstances, etc.) to influence and create buy-in for ideas. Encourages open expression and common understanding of ideas and opinions. Builds networks within and outside own department and leverages these relationships to execute specific plans and initiatives.
Drive for Results- Actively supports the continuous improvement of policies to reduce inefficiencies and better achieve goals. Respectfully holds people accountable for ensuring quality of their work and minimal errors. Strives to achieve challenging goals and works through obstacles.
Self Development and Motivating Others- Establishes and maintains trust and credibility within and outside of work group by demonstrating fairness and equity in interactions. Encourages different points of view and is respectful when differing views are expressed. Gives credit and recognition to others who have contributed to the achievement of common goals. Seeks learning opportunities to keep abreast of new developments and standards and applies knowledge in own area of expertise.
Bachelor’s Degree required. Master’s Degree preferred. 5-7 years of increasing responsibility in admissions or higher education field, or a combination of experience and education from which a similar background could be attained.
Demonstrated experience in admissions marketing and communications, with an ability to leverage both quantitative and qualitative data to inform decisions. Experience writing and designing sophisticated, persuasive communications for print, web, email and social media, with content tailored for each platform. Experience creating digital advertising campaigns, including ad retargeting and data analysis. Experience working with Slate CRM strongly preferred.
Strong understanding of higher education landscape, policy and procedures. Ability to interact effectively with the broad spectrum of stakeholders, including students, faculty, staff, alumni, parents and college counselors. Excellent written communication skills and experience editing/providing feedback on the work of others. Strong project management skills, including initiative, problem-solving, attention to detail and ability to manage relationships in a complex environment both internally and externally.
Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
Grasping: Applying pressure to an object with the fingers and palm.
Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
The worker is not substantially exposed to adverse environmental conditions (as in typical office or administrative work).
Types of Work:
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all?inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
Statement of Commitment to Diversity
Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue.
About Washington and Lee University
Washington and Lee University is an independent liberal arts university founded in 1749, named for an early benefactor (George Washington) and an innovative president (Robert E. Lee). The campus is a national historical landmark, the city offers small-town charm, and the Allegheny and Blue Ridge Mountains provide unparalleled surroundings. Students govern themselves in a community based on trust and honor. The faculty of teacher-scholars pursues a student-oriented approach to scholarship and nurtures lifelong relationships with the pupils. The curriculum blends traditional liberal arts and sciences with pre-professional programs in business, journalism and law. W&L prepares graduates for a life of learning, achievement, leadership, service and engaged citizenship in a global society.