The Interactive Advertising Bureau (IAB) is a member supported organization that empowers the media and marketing industries to thrive in the digital economy. Our membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.
As an intern with the IAB you will have exposure to some of the most important issues facing the industry today and the thought leadership initiatives designed to solve for those issues. You will learn how our organization functions and how we manage a large amount data that allows us to serve our members. Our intern program provides weekly learning sessions developed around key topics each department is working on and an opportunity to participate in industry events hosted by the IAB. We expect you to bring a fresh approach and have input on business objectives and strategies. Networking is large part of what we do so you will be given the opportunity to meet employees throughout the organization as well as interns from other programs to exchange ideas, learning experiences and the insight you have gained into the digital economy and how it functions.
The IAB Research & Measurement team is a lean and agile group with support from other areas within IAB, including departments and COEs (Centers of Excellence), as well as through member participation. Our goal is to conduct and spearhead innovative/actionable research and measurement that will: help move the industry forward/move IAB forward with its agenda/help member companies grow. The IAB Research & Measurement intern has the opportunity to gain extensive media knowledge and network with members—which span the entire media advertising industry, from publishers to brands to tech services to data optimization, content creation and measurement companies.
The position begins June 10th and ends August 16th. Interns are expected to work approximately 40 hours a week and will be paid $15/hour.
Duties and Responsibilities (include but not limited to):
The IAB Research and Measurement team is currently working on several projects for upcoming events and publication, and require help in the following areas:
Direct Brand 250 data collection review: check URLs, subscription/product offerings, tech crunch data, and whether bankrupt/acquired/merged
Direct Brand Services: identify direct brands to include in the data collection for Summit; data inclusion as per above
PowerPoint decks and charts for presentations: creation and/or input
Organization of new research for online library inclusion and potential opportunity to participate in vendor negotiations for a more searchable data library
Salesforce input/maintenance of council members and working groups
Other duties as required
Moderate hands-on knowledge of the Microsoft Office Suite-- in particular: Excel (chart creation; pivot tables, V look-ups), PowerPoint, Word
Interest in the digital advertising industry
Attention to detail
Clear written communication skills
Any knowledge of Salesforce is a plus
Any background in data science is a plus
IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.