The Interactive Advertising Bureau (IAB) is a member supported organization that empowers the media and marketing industries to thrive in the digital economy. Our membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.
As an intern with the IAB you will have exposure to some of the most important issues facing the industry today and the thought leadership initiatives designed to solve for those issues. You will learn how our organization functions and how we manage a large amount data that allows us to serve our members. Our intern program provides weekly learning sessions developed around key topics each department is working on and an opportunity to participate in industry events hosted by the IAB. We expect you to bring a fresh approach and have input on business objectives and strategies. Networking is large part of what we do so you will be given the opportunity to meet employees throughout the organization as well as interns from other programs to exchange ideas, learning experiences and the insight you have gained into the digital economy and how it functions.
The IAB Learning and Development Intern will be working on efforts to further engage IAB members and potential partners. The role will focus heavily on researching member profiles and analyzing their needs as it pertains to learning and development. Information and data will be gathered and presented to the L&D management team to help further guide conversations. The Intern will also partner with the various internal teams.
The position begins June 10th and ends August 16th. Interns are expected to work approximately 40 hours a week and will be paid $15/hour.
Duties and Responsibilities (include but not limited to):
Research member and non-member organizations in an effort to identify upselling L&D opportunities.
Develop short company profiles highlighting major business or organizational changes.
Identify potential opportunities for learning and Development.
Support with prospect outreach, including sending initial emails, responding to inbound requests, and leading preliminary informational discussions.
Work closely with L&D Director of Account Management on managing post-sale communications, including kick-off decks, email instructions, and follow-ups.
Evaluate activity of current organizations participating in L&D and measuring/tracking key performance indicators (KPIs) to measure project effectiveness.
Requirements and Qualifications:
Ability to multi-task and approach situations with an analytical mindset
Excellent communications skills (written and verbal) and presentation skills
Strong experience in MS Word, Excel, PowerPoint and Outlook
Ability to work independently, with clients, and across multi-functional teams
Ideal candidate is a self-starter, confident, energetic, positive, focused, dependable, proactive, independent, resourceful, creative, team player and possesses a “can do” attitude
IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.