The Digital Media Manager oversees the Law School's digital media efforts, including website, blogs, and social media channels. The Manager will support institutional storytelling efforts, creating and curating sharable content to reach a variety of internal and external audiences. The Manager will determine a strategy to best match content with the appropriate digital channel. Using industry best practices and data analysis, she/he will develop innovative digital solutions to promote and further the Law School's mission, in partnership with the Director of Communications.
Content Development & Strategy:
Develop an annual content plan across multiple channels and platforms.
Monitor and evaluate social and digital media trends, content strategy, and engagement to identify new directions and methods to engage key audiences; learn and implement best practices in higher education to enhance user experience.
Work closely with the Communications Director to strategically use the web and social media to effectively reach target audiences.
Employ innovative tactics to grow audiences and increase audience engagement across platforms.
Partner with staff, faculty, and departments across the Law School to evaluate the best digital media needs for their goals.
In partnership with Multimedia Services Coordinator, implement creative digital solutions to best share the Law School's story, including video, podcasts, and blogs, for integration into web and social content (including directing video projects, basic video editing, designing graphics optimized for digital platforms, shooting and editing photos).
In partnership with the digital marketing firm, oversee implementation of various campaigns.
Social Media Management:
Oversee the Law School's social media channels and develop a comprehensive strategy to maximize the Law School's footprint (to include Facebook, Instagram, Twitter, LinkedIn, YouTube).
Conceptualize, create, and publish regular, recurring content (combining text, images, and video) that enhances affinity for the Law School, communicates success stories, builds meaningful connections, and encourages engagement.
Identify and develop new practices to reach key constituents, including current and prospective students, faculty, staff, and alumni, with content relevant to their interests.
Develop and maintain voice and tone across multiple social media strategy.
Maintain social media guidelines and brand standards.
Monitor social media mentions and, in partnership with Communications Director, determine appropriate response and address areas of concern.
Develop and implement social media campaigns.
Use metrics and analytics to evaluate the performance and effectiveness of social media strategies and organic and paid campaigns; develop regular, customized reports to shape decisions about social media planning and engagement.
Partner with the Communications Director to maintain consistent, compelling messaging for website content.
Serve as primary editor and principal contributor for the website.
Select and edit photos for the website.
Perform regular site reviews to ensure accuracy and efficiency.
Use metrics and analytics (via Google Analytics) to evaluate the performance and effectiveness of web content; develop regular, customized reports to shape decisions about website planning and engagement.
Web content management system knowledge, including Wordpress;
strong experience in digital advertising, demand generation, and digital marketing principles;
demonstrated social media platform fluency (Facebook, Twitter, Instagram, LinkedIn);
proficiency in relevant software, including Adobe Creative Suite products and Canva;
ability to learn new programs and adapt to new technologies quickly;
strong knowledge of website and social media analytics tools, including Google Analytics; knowledge of data management principles;
exceptionally skilled at project management and multitasking;
strong eye for storytelling; clear and concise written and verbal communications skills; ability to collaborate and an affinity for teamwork.
EDUCATION & EXPERIENCE:
Bachelor's degree with three years' experience is required;
higher education experience is preferred.
Experience with web content development, social media strategy, digital marketing, and analytics is required.
Video editing, podcast development, photography, and graphic design skills are a plus.
Full-time, exempt position
Monday-Friday; 8:30 am - 5:00 pm.; 7.75 hrs/day, 38.75 hrs/week
Occasional evening work will be required
SALARY STRUCTURE: Pay Grade 6 To see more detailed salary information please review the University of Richmond's Compensation Structure.
Located minutes from downtown Richmond, Virginia, the University of Richmond (www.richmond.edu) blends the intimacy of a small college with exceptional academic, research, and cultural opportunities usually found only at large institutions. Richmond offers a unique combination of undergraduate and graduate programs. Our School of Arts & Sciences anchors Richmond as a nationally ranked liberal arts university. A ranked business school, the nation's first school of leadership studies, a highly respected law school, a nationally recognized international education program and the community-focused School of Professional and Continuing Studies build on that strong foundation and make this university something unique.
UR is committed to developing a diverse faculty, staff, and student body, and to modeling an inclusive campus community which values the expression of differences in ways that promote excellence in teaching, learning, personal development and institutional success. In keeping with this commitment, our academic community welcomes candidates from diverse backgrounds and candidates who support diversity. EOE
Internal Number: req1648_1537981470
About University of Richmond
The University of Richmond is a private, highly-selective, liberal arts university founded in 1830. The University provides a collaborative learning and research environment unlike any other in higher education, offering students an extraordinary combination of the liberal arts with law, business, leadership studies, and continuing education. It is characterized by a distinctly integrated student experience?a rich and innovative life for students inside and outside the classroom?and a welcoming spirit that prizes diversity of experience and thought. It is rooted in a determination to engage as a meaningful part of our community and our world. It is committed to ensuring its opportunities are accessible to talented students of all backgrounds.