This appointment is full-time and expected to be 5 months with possible short term extension.
The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
UW Medicine's Strategic Marketing & Communications team is committed to providing integrated, strategic marketing and communications in support of UW Medicine's organizational priorities. UW Medicine is an internationally recognized health care leader and includes: Harborview Medical Center, Northwest Hospital & Medical Center, Valley Medical Center, UW Medical Center, UW Neighborhood Clinics, School of Medicine, UW Physicians and Airlift Northwest.
UW Medicine Strategic Marketing & Communications is looking for a passionate, skilled web professional to join our growing team as we modernize the online presence of UW Medicine with a user-centric website redesign and infrastructure; migrate to Drupal; and introduce marketing personalization. The Personalization, Configuration and Website Administrator reports to the UW Medicine Web Operations Manager. He or she will play a critical role in maintaining our service-level agreements through the UW Medicine web request queue and in managing configuration for a variety of platforms and online services, including permissions and user access, A/B and multivariate testing, marketing personalization and integration with third-party tools.
Position Complexities: With direction from Strategic Marketing & Communications leadership, and in partnership with the Marketing team, the Web System Administrator:
manages Drupal platform configurations, user accounts, permission levels, and rights management
services user requests and updates content across UW Medicine's highly-trafficked enterprise web properties
monitors, documents and analyzes performance of web experimentations to inform strategic decisions and identify opportunities for impactful content optimization and personalization
works with the web team to create and enhance features on our websites to improve visitor satisfaction
adheres to web standards and accessibility guidelines and employs tools for building world-class online experiences
communicates with stakeholders on project requirements, activities and status
shares in training new users on a variety of CMS platforms
This role requires broad knowledge of website and marketing technology and strong analytical skills. S/he must be a collaborative, open communicator skilled at a process-oriented approach to providing a consistent and reliable, user-centric web experience.
RESPONSIBILITIES: Web Administration/Configuration/Personalization: Achieve a deep understanding of UW Medicine's enterprise business goals and competitive landscapes to aid in the deployment and operations of strategic websites, services and platforms. Collaborate with internal marketing teams to understand business goals and translate them into scalable processes that provide outstanding business value and customer satisfaction. Configure user accounts, permissions, views, and modules within the Drupal platform. Collaborate with front-end and back-end developers, web designers and project managers to ensure the team understands configuration and personalization processes. Create, analyze and act on reports of user and system activity, and understands best practices for CMS configuration management. Help document platform requirements for Drupal and other CMS deployments. Work with the project management system and version control software.
Web Operations: Manage and maintain the UW Medicine online presence across several web properties fulfilling web team intake requests - including content updates, fixing broken links, auditing content and training users.
Project Management: Work smart by setting effective goals, establishing priorities, and planning well in order to produce quality work. Execute effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals. Help set project scopes, objectives, resources, and timelines. Consolidate information from various sources including feedback from others.
Change Management: Identify and act upon opportunities to improve and expand web efforts at UW Medicine. Involve and influence others in the accomplishment of worthwhile organizational goals. Challenge the status quo, champion change and influence others to change. Use business knowledge, innovative thinking, and sound judgement in the solution of problems or pursuit of opportunities. Maintain flexible viewpoints and positions that can change as additional information becomes available.
2-5 years' experience working on large websites as a configuration manager, site administrator, content editor, or similar digital marketing role.
Bachelor's degree in Computer Science, Engineering, Mathematics, or similar preferred, though not required.
Experience defining, planning and enforcing processes to administer content management systems, including configuration, user permissions, and third-party integration.
Experience operating Drupal or similar content management systems.
Knowledge of web development, quality assurance, security and SEO best practices.
Experience with web experimentation (A/B, multivariate testing) and marketing automation concepts.
Knowledge of or experience working with web, digital advertising, and social media analytics software.
Knowledge of mobile first and responsive content strategies.
Knowledge of the stages of the user journey and/or lifecycle.
Advocate for multiple audiences, promoting best practices and a human centered approach.
Ability to work collaboratively across teams and departments, with minimal supervision.
Ability to follow processes, multi-task, and juggle competing priorities, while delivering content on tight timelines.
S/he must be a critical thinker and creative problem solver who exercises good judgement in resolving difficult situations and can balance competing priorities.
Previous experience with A/B testing tools, such as Acquia Lift, Google Experiments, Adobe Target or Optimizely.
1-2 years' experience working in digital marketing with a strong understanding of site personalization.
Prior experience in website administration.
CONDITIONS OF EMPLOYMENT:
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.