The ideal candidate will have a solid understanding of modern marketing principles, strong written and communication skills, excellent listening and follow-up skills, and a team-oriented mentality. The Marketing Coordinator will work alongside the Marketing Manager to enhance iiPay’s market position and support the sales pipeline. This position is based in Dallas, Texas.

KEY OBJECTIVES:

The successful candidate requires experience, skills and a proven track record in the following areas:

RESPONSIBILITIES:

Oversee digital marketing campaigns utilizing HubSpot, Google AdWords, AdRoll, LinkedIn, Facebook, and Twitter

Collect, enter and maintain marketing data in Salesforce and HubSpot

Coordinate the delivery of content; development, proofreading, and copywriting for all email and digital content

Manage all search engine marketing (SEM) programs by developing campaign structures, A/B testing messaging, and pivoting as necessary to maximize marketing effectiveness

Monitor and evaluate web analytics to develop SEO and content strategies to generate marketing qualified leads

Assist in the planning and execution of global event marketing initiatives

Analyze, interpret, measure and report on performance of digital marketing KPIs

Support sales team with marketing needs while ensuring these efforts are aligned with company goals and brand

Assist in the development of company collateral including copywriting and graphic design