The Interactive Advertising Bureau (IAB) is a member supported organization that empowers the media and marketing industries to thrive in the digital economy. Our membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.
As an intern with the IAB you will have exposure to some of the most important issues facing the industry today and the thought leadership initiatives designed to solve those issues. You will learn how our organization functions and how we manage large amounts of data that allows us to serve our members. Our intern program provides weekly learning sessions developed around key topics each department is working on and interns have the opportunity to participate in industry events hosted by IAB. We expect you to bring a fresh approach and have input on business objectives and strategies. Networking is large part of what we do, so you will be given the opportunity to meet employees throughout the organization as well as interns from other programs to exchange ideas, learning experiences and the insight you have gained into the digital economy and how it functions.
This internship with IAB Research will focus on IAB’s 21st Century Brands initiative. The successful candidate will help IAB’s research team gather, organize, and analyze data relating to the changing landscape for brands and how digital marketing can help brands thrive as supply chains, capital access, distribution resources, and consumer relationships continue to evolve in the 21st Century.
The position begins June 11th and ends August 17th. Interns are expected to work approximately 40 hours a week and will be paid $13/hour.
Duties and Responsibilities (may include, but not limited to):
Meeting with the research team to identify data needs
Work independently to identify, track down, and organize relevant data points to support IAB theses
Partner with other IAB departments to develop materials for presentation and publication
Work with the Research team and vendor partners to analyze data from studies we conduct, and identify insights and stories that can help our members and the industry
Learn to design, write, and code studies that will deliver understanding and actionable insights
Understanding of Microsoft Office (Word, Excel, PowerPoint).
Interest in the digital advertising industry.
Thorough research abilities and significant attention to detail.
Background in marketing, economics, or the social sciences is preferred.
A creative mind, inquisitive attitude, and enthusiasm for the subject matter are required.
Skills in data visualization, PowerPoint/Keynote, or graphic design a bonus.
IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.
About Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.