The College for Creative Studies is looking for an enthusiastic and energetic person to maintain, update, and add content to their website and other digital outlets. As a member of the team in the Office of Marketing and Communications, the individual will manage web content development for the College which includes collaboration with academic departments and other members of the campus community. He/she will ensure that content on the College's website is timely, relevant, creative, and integrated with other marketing messaging and aligned with the mission of the College. The individual will also assist in the creation of email communication for the College, direct and implement the SEO/SEM strategy, and will stay current on the changing landscape of web analytics.
Position Accountabilities and Essential Functions
Develops and maintains the College's web content, search engine optimization and digital advertising strategy;
Moderates content that is contributed by academic and administrative members of the College community;
Collaborates and contributes urgent message support during emergency/crisis situations via the College's web and social media outlets, including during evening and weekend hours;
Updates website content and creates new web pages, as needed, using the College’s CMS;
Participates in and contributes to web content planning meetings;
Works closely with the Associate Director of Marketing to ensure an effective, visually appealing, and intuitive implementation of additions and changes to web content;
Ensures that sites along with the pages attached to them are in working order;
Ensures that the sites are user friendly and easy to navigate;
Performs cross-browser testing on mobile, tablet and desktop; and
Builds and maintains email templates in Marketing Cloud and/or Pardot.
Qualifications and Experience
Bachelor's degree is required and three to five years as a web content/digital content coordinator;
Able to independently interpret data and make strategic decisions on digital media initiatives;
Working knowledge of link building and content marketing best practices;
Working knowledge of CMS platforms (Drupal, Squarespace, WordPress);
Working knowledge of HTML and CSS. PHP/JS a plus;
UI/UX design experience;
Knowledge of the general development/deployment process;
Excellent communication skills; and
Ability to understand and implement changes.
Web content maintenance experience in higher education;
Working knowledge of Pardot and/or Marketing Cloud.
The College for Creative Studies is a nonprofit institution and is considered one of the nation’s leading art and design colleges. CCS has state-of-the art facilities to support the complete range of creative production, from traditional art forms such as painting, glassblowing, foundry, and printmaking to the most contemporary systems, including the latest digital imaging technology and extensive rapid prototyping output tools. The College currently enrolls more than 1,400 undergraduate and graduate students. It offers a Bachelor of Fine Arts in eleven majors, and it also offers the Master of Fine Arts degree in Color and Materials Design, Interaction Design, Interdisciplinary Design, and Transportation Design. These programs are based in a unique and dynamic interdisciplinary environment that provides students with the ideal educational setting. The success of our alumni validates the quality of our programs.
Applicants are encouraged to apply immediately. The search will close when a suitable candidate is hired. Interested candidates should submit the following in PDF format: Resume and a letter of application should be submitted to: email@example.com
The College for Creative Studies is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
About College for Creative Studies
College for Creative Studies is a nonprofit institution; it is one of the leading art and design colleges in the world. CCS is ranked by LinkedIn as a top three design school in the US and the best in the Midwest, based on alumni success. CCS has state-of-the-art facilities to support the complete range of creative production, from traditional art forms such as painting, glassblowing, foundry, and printmaking, to the most contemporary systems, including the latest digital imaging technology and extensive rapid prototyping output tools. The College currently enrolls more than 1,400 undergraduate and graduate students. It offers a Bachelor of Fine Arts in 13 majors: Advertising Copywriting, Advertising Design, Crafts, Entertainment Arts, Art Education, Fashion Accessories Design, Fine Arts, Graphic Design, Illustration, Interior Design, Photography, Product Design, and Transportation Design. It also offers a Master of Fine Arts in four majors: Color and Materials Design, Interaction Design, Integrated Design, and Transportation Design.