The Director, Data & Ad Effectiveness identifies key challenges and opportunities for growth facing interactive advertising in key areas within measurement/attribution, data, and automation/programmatic. The Director will work with industry leaders to define and execute solutions in the form of industry guidelines and best practices documents, research studies (working with IAB Research team), thought leadership event engagements, technical standards and services (working with IAB Tech Lab), educational programs (working with IAB Learning & Development team), and more.
This person will oversee committees and working groups comprised of industry members committed to addressing key issues, serving in a leadership and project-management capacity to help the committees achieve their goals. Reporting to the VP & Managing Director of the Data Center of Excellence, this Director will be a critical IAB team member, establishing thought leadership and propagating growth in the measurement, data, and automation components of the digital advertising ecosystem. The Director will work closely with the IAB Tech Lab team to inform technical standards and services through business/market perspectives and to support go-to-market activities for new technical deliverables. This hire will also work closely with the SVP, Mobile Center of Excellence and Video Center of Excellence and her team, given the cross-channel nature of the areas of responsibility.
Scope and Impact of the Position
The Director, Data & Ad Effectiveness will be working in high-profile areas within IAB to facilitate the development of solutions to some of today's most significant advertising industry challenges -- establishing a clear roadmap to facilitate industry cross-media measurement (working with Media Rating Council and other trade organizations), promoting buying/selling transparency, clarifying confusion over terminology, and developing practical guidance around attribution best practices / methodologies. This role will also support the IAB Data agenda, including how data is shared, monetized, and applied for audience buying.
Basic Responsibilities (include but not limited to):
Identification of specific challenges and opportunities that will benefit from industry cooperation, and articulation of proposed solutions.
Project management of relevant IAB committees and councils, including setting individual committee objectives, balancing diverse interests and views, developing short-term and long-term project plans, keeping projects on track, and implementing communications and adoption strategies.
Working with IAB Tech Lab to translate business requirements in these areas into the case for the establishment of standards and services and to help promote successful adoption. Similarly, work with IAB Research to inform research studies and with IAB Learning & Development to inform educational offerings.
Development of market-making white papers, best practices documents, and thought pieces that help improve the working of the digital advertising ecosystem.
Hosting town halls, committee and council meetings, and working group meetings ranging in size from 10-100 people.
Participation in other industry events to promote IAB initiatives, gather industry input into IAB priorities, etc.
Excellent project management skills, ideally of thought leadership, research or strategy projects. Product management, product marketing, or management consulting experience is highly desired.
At least 7 years of industry experience in business strategy, marketing, advertising and media, digital, research, or business development.
Demonstrated capacity to convene and manage large groups â€“ ensuring all voices are heard but with an ability to drive to consensus and action. Public speaking experience desirable.
Knowledge of the media and advertising industries, especially the measurement landscape and related business challenges. Orientation toward business development/revenue generation.
Ability to deal with both the big picture and details while successfully multitasking.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its membe...r companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.