An Advertising Media Strategist develops strategic plans for clients that increase brand awareness and generate return on investment. The Strategist is the primary point of contact for our valued clientele. An Advertising Media Strategist must assess each client’s KPIs/campaign goals, and create a custom strategic approach for the advertiser to achieve those goals by utilizing all of the tools in Gamut’s product set.
These products span all forms of digital media including digital programmatic video, audio, display, mobile, high impact, publisher direct and social channels. The strategist should also be able to identify opportunities to incorporate various data, targeting, and attribution tactics to enhance performance. It is also an added plus to have knowledge of cross platform approaches that incorporate linear TV, radio and print. The strategist will work with client services teams to identify key opportunities with both existing and prospective clients and develop actionable insights. Ongoing campaign management includes but is not limited to:
Troubleshooting any campaign issues and communicating effective solutions with clients, publishers, ad ops and sales
Maintaining client and publisher relationships
Tracking IOs, RIOs and relevant documents/campaign info into internal CRM system
Aggregating and organizing creative specifications for media placements
Maintaining general campaign awareness, working with ad ops to ensure placements are running properly and performing according to Gamut’s standards of quality
Providing stellar customer service to all of our clients and partners
We are looking for individuals with exceptional experience in supporting both pre- and post-sales operations and client relationship management to join us as a Media Strategist. This position will support the Media sales team and manage a variety of GAMUT clients such as Publishers, Advertisers and Agencies.
The ideal Media Strategist candidate will have strong client service skills and possess the ability to support multiple customers simultaneously. Duties will vary from assisting customer inquiries to managing ongoing advertising campaigns to helping maintain long-term customer relationships. The ideal candidate will demonstrate both the ability to work well with clients and multiple team members and to quickly master complex logistics of online advertising campaign management. A superb Media Strategist will understand the “big-picture” as well as the importance of meeting deadlines and providing a level of service (both internally and externally) that reflects on the quality of Gamut’s brand.
Negotiate media rates with publishers, maintain publisher/vendor relationships
Support a team of dynamic Account Executives: communicate effectively with sales to help the team accomplish specific revenue goals
Incorporate strategic, targeted and innovative elements into campaigns
Work with insights and analytics in the “pre-planning” phase to incorporate research into overall strategy
Maintain an active awareness on new trends and growth within the interactive media marketplace
Build and maintain client relationships to optimize revenue
Oversee campaign planning and strategy by assessing brand brief and coming up with creative solutions
Work directly with internal departments to iron out campaign issues, performance and structure
Maintain a high level of customer service by communicating with clients, executing requests and proactively responding, as appropriate
Responsible for the timely preparation of sales proposals and sales presentations to Media Planners/Buyers in a timely manner, which may require extensive formatting utilizing Power Point, Word or Excel
Gamut offers and provides a top tier benefits package including health and dental, PTO, and 401(k) matching. We also offer a variety of employee training and development opportunities. We are looking to hire individuals who will help us accomplish our goals with Speed, Passion and Courage.
Gamut is a subsidiary of Cox Media Group and an Equal Opportunity employer.
Excellent client presentation, negotiation skills
Strong communication and interpersonal skills
Extensive knowledge of digital advertising concepts and products as well as a familiarity with offline media concepts.
Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
Analytically driven to make business decisions
Knowledge of multiple distribution channels (online vs. commercial and retail)
Proven track record in delivering online KPI results against forecasts
Proficiency in Microsoft Excel, Word and PowerPoint
Effective time management and organizational skills, as well as strong attention to detail
Working knowledge of basic media concepts, terminology, media math and media plan execution
2 years supporting either a digital media buying, selling department or other related media experience
Familiarity with basic digital UI’s, CRM tools and 3rd party data a large plus
A bachelor’s degree in business, marketing, advertising or related field is preferred
Demonstrated ability to prioritize and manage multiple time-sensitive requests. A refined sense of urgency to meet deadlines is a major plus
The ability to multitask and “do what it takes” start-up attitude
Must be a team player
Preferable experience in client relationship management for online media, post sales consulting and/or project management
Knowledge of the online advertising industry and ad serving technologies is a big plus
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country,... Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.