Classified title: Communications Associate
Role/Level/Range: ATP/4/PD
Starting Salary Range ($): Commensurate with experience
Employee group: Full time 
Schedule (hours/days): 8:30am – 5pm, M-F, some evenings and weekends required.
Employee subgroup (FLSA Status): Exempt 
Location: Harbor East, Baltimore, MD
Department name: Global Marketing & Communications 
Personnel area (School): Carey Business School 

Purpose of Position:

The Marketing Manager, reporting to the Director of Integrated and Digital Marketing, will lead the marketing and promotion efforts for the Executive Education program at the Carey Business School.  In close coordination with other marketing and communications staff and the Executive Education department, s/he will lead the marketing plan and execution, the agency relationship and media plan across the span of both traditional and digital media, the website messaging, the marketing ROI and will advance the relevant market research.  S/he will be a champion for the Executive Education program and will ensure all relevant partners are fully aware of all marketing strategy and plans.

Essential Duties & Responsibilities:

For Carey's Execution Education Program / Non-degree and Certificate Programs:

• Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader marketing and communications department
• Serve as the main day-to-day contact with assigned advertising agency
• Lead the development and execution of all acquisition and retention marketing strategies and plans including media planning and buying efforts with an external agency across all digital and  traditional media, marketing events, and partnership marketing opportunities
• Lead engagement / relationship management strategies, leveraging direct marketing tools (e.g., email/Salesforce and other CRM tools) to drive results
• In partnership with the Social Media Manager and the Web Associate, utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads and engagement with participants
• Measure and analyze campaign data and make adjustments to continue to drive ROI
• Develop creative briefs to ensure all marketing materials and program messaging are created and accurate
• Drive implementation of best practices through all paid/unpaid channels
• Organize marketing promotional events as needed and ensure prompt delivery of materials and merchandise
• Ensure brand consistency across all marketing activities (e.g. website, emails, social media, events, flyers, etc.)
• Lead the corresponding website strategy and needs including management of associated vendor(s)
• Fully understand competitive landscape, monitor, report and provide marketing insights
• Analyze marketing plan and performance using KPI's, ROI analysis and apply learning in new planning
• Manage forecasts and budgeting of Executive Education marketing budget
• Work hand-in-hand with their marketing manager peers to share learnings and to help cross promote programs as applicable

Education, Experience, Licensure, Certification:

• Bachelor's Degree in Marketing, Business or a related field
• 4 years' experience of relevant experience required. 7+ years' experience preferred.
• 3+ years digital marketing experience (e.g., SEM/SEO/Email/Social/SMS) preferred.
• Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Knowledge and Skill:

• Excellent ability to develop and execute against strategic integrated multichannel marketing plans
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
• Experience in optimizing marketing funnel from brand/program awareness to conversion to retention
• Excellent understanding of lead generation conversion funnels
• Excellent understanding of how all digital marketing channels function including hands on experience with SEO/SEM, emails/CRM, web design
• Demonstrated knowledge of the latest digital and integrated marketing tools
• Strong experience in working with automated customer relationship management (CRM) systems
• Self-starter and can lead independently and proactively
• Results-oriented with high standards for self
• Experience in hiring and managing external media agencies
• Ability to identify research needs and work with resources to gain the knowledge needed
• Proven track record of success with paid digital marketing tools and strong consumer instincts
• Strong analytical skills, problem-solving, and high attention to detail
• Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with all stakeholders

Contacts:

Internal:  Marketing and Communications staff, Executive Education team, other Carey departments

External: Media Agency, Direct Marketing Agencies, Website Agency, Creative Agency