The advertising manager is responsible for the strategic development, implementation, project management and oversight of University-wide and program/school-specific advertising plans across all media (print, outdoor, broadcast, radio), with a special emphasis on digital advertising, including display, retargeting and social media.
The individual filling this position will use his/her experience and knowledge of current advertising trends and best practices to establish key performance indicators for all advertising campaigns, tracking performance and fine-tuning strategies for optimization. The position will continuously evaluate the University’s advertising workflow and processes to ensure quality, timely and cost-effective delivery of campaigns.
Understanding target audiences—and making certain that the University captures the attention of its wide variety of prospective students—is essential. The advertising manager will ensure the University’s advertising campaigns meet industry best practices, as well as the University’s own standards for messaging, quality and consistency.
A primary responsibility of the position will be to work closely and consultatively with schools, departments and programs of the University. Because of this, the position requires a high level of communication skills both written and verbal. The individual filling this position must inspire confidence while working effectively with staff at all levels of the organization, including deans, faculty, Office of Marketing and Communications colleagues and others.
The advertising manager will collaborate with and manage all external advertising vendors on behalf of the Office of Marketing and Communications and its clients. The advertising manager will review, critique and approve agency plans.
Most tasks involve self-direction, creativity, solid communications and organizational skills, as well as an outstanding work ethic and solution-oriented outlook. The position requires the ability to manage successfully a high volume of projects under tight deadlines.
The advertising manager reports to the director of creative services and works collaboratively with the marketing communications, graphic design and web teams.
ILLUSTRATIVE EXAMPLES OF WORK:
In collaboration with the University’s advertising vendors, develops, implements and manages advertising plans for all University clients from concept to completion, including defining audience demographics, evaluating appropriateness of various media outlets, consulting on creative development, reviewing contracts, managing insertion orders, project management, client interaction and other related duties.
Works with individuals campus-wide to improve the quality of advertising efforts for the University and ensures that all advertising plans are aligned with integrated marketing campaigns and the Duquesne University brand.
Project manages the creative development process, working collaboratively with writers and designers, and providing insight to ensure message, look and feel is effective for advertising purpose, tactic and audience.
Works with school liaisons to develop effective campaign landing pages that incorporate industry and web best practices, further engaging the audience and driving them to continue learning more about the University.
Oversees multiple projects of varying complexities and manages project resources well, keeping clients, team members and supervisors appraised of project status.
Serves as project manager and liaison between University clients/departments and advertising vendors.
Performs related duties as assigned.
REQUIREMENTS OF WORK:
The successful candidate will hold a bachelor's degree in advertising, marketing, communications, English or related field. A minimum of five to seven years of direct experience in advertising, marketing or communications; experience developing advertising strategy, reviewing contracts, managing insertion orders, placing creative and project management required. Higher education and/or experience in an agency directly working with higher education clients or the 15- to 25-year-old age demographic preferred.
Alternately, the successful candidate may possess any combination of training and experience that provides the knowledge, skills and abilities required to perform the essential job functions, including: Strong interpersonal, written and oral communication skills Proven ability to develop, implement and manage strategic, large-scale, cross-channel advertising campaigns Experience managing external advertising firms and other vendor agencies Experience working with graphic designers Strong creative energy and a flexible, proactive approach to problem solving Ability to work successfully independently and within cross-functional teams, often under demanding deadlines Ability to work effectively with multiple clients on multiple, simultaneous projects Ability to function as both a team leader and team member Ability and willingness to work after hours or on the weekends as necessary
The Office of Marketing and Communications is a highly complex, deadline-driven area. This position requires a very high level of organizational skills to ensure multiple deadlines and milestones are met. Collaboration with the marketing communications, graphic design, print and web teams is critical. There will be overlapping areas of responsibility at times; therefore, proactive, frequent, productive communication between team members based on the specific project focus is essential.
This position requires flexibility, the ability to effectively handle ambiguity and changing deadlines and direction, and an ability to work within a matrix environment. Applicants must possess a collegial, collaborative working style and excellent interpersonal skills in order to serve as an enthusiastic member of the department, work as part of a team, support the needs of colleagues and maintain effective working relationships with the University community.
Applicants should possess sensitivity to the need of each individual to be treated with dignity and respect as it relates to diversity in general and the Mission of the University specifically. Applicants must also be willing to contribute actively to the University Mission and to respect the Spiritan Catholic identity of Duquesne University. The Mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier unive...rsity, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-service Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.